Singapore — Micro drama platform ReelShort has entered into a multi-year strategic partnership with Hong Kong-based Asia Productions (AR) as part of its plans to expand across the Asia-Pacific region.
Under the agreement, AR will act as ReelShort’s exclusive agency for the region, with responsibility for increasing the reach and accessibility of the platform’s short-form drama content across Asia Pacific markets.
The partnership will see ReelShort draw on AR’s regional media network and market expertise to distribute its vertical-format micro dramas more widely. The companies said the collaboration is intended to support ReelShort’s broader strategy of expanding its audience beyond existing markets.
“We are excited to collaborate with a pioneer and leader in micro drama. We have great admiration for what Joey’s team has accomplished, and we look forward to working closely together to push boundaries and redefine storytelling in the Asia Pacific region,” said Anne Chan, CEO of AR.
Moreover, ReelShort described the partnership as a key step in its international growth strategy, particularly in Asia, where demand for short-form video content continues to increase.
“This partnership marks a milestone in our global strategy. AR understands the micro drama category and the momentum behind it, and we are excited to work together to bring ReelShort’s stories and innovations to millions more viewers across Asia,” added Joey Jia, CEO and Founder of ReelShort.
