Singapore — OPPO has appointed Stagwell agencies Allison Worldwide and Assembly as its partners in Singapore, tasking Allison Worldwide with public relations, influencer engagement, executive positioning, and content development, and Assembly with media planning and activation across the market.
Following the competitive pitch, the agencies will work together within Stagwell’s integrated operating model, covering activity from planning and measurement to optimisation across the marketing funnel.
Kelvyn Foo, general manager and regional growth lead, APAC, at Allison Worldwide, and Sharon Soh, managing director, Southeast Asia, at Assembly, will lead the OPPO account.
Moreover, Assembly will oversee media investment and activation across priority channels, while Allison Worldwide will focus on earned media and creator engagement. The two agencies will collectively operate as an integrated team on strategy development, execution, and performance tracking.
Dylan Yu, OPPO Singapore marketing head, said, “The Stagwell team has delivered localized marketing solutions that are highly aligned with OPPO’s global marketing strategy. We are inspired by the depth of their local capabilities, from content development and resource integration to public relations and media execution. We look forward to building a strong partnership and co-creating meaningful and impactful marketing campaigns moving forward.”
On the other hand, Margaret Key, Stagwell Asia Pacific CEO, also commented, “We’re proud to support OPPO’s next chapter in Singapore. Our team looks forward to amplifying the brand’s bedrock of consumer trust and deepening consumer preference, and further connecting with OPPO’s performance-driven audience through culturally relevant, outcome driven- marketing.”
