Bangkok, Thailand – Global marketing and communications company Stagwell has added Thai independent advertising agency CJ Worx to its global affiliate network. This is in part of Stagwell’s objective to build on its investments made in Asia-Pacific in 2022.

As part of the network, CJ Worx will be bringing its expertise in creative content and digital transformation to the table, strengthening Stagwell’s ability to serve brands in Asia-Pacific with top-notch digital creativity. 

In addition, with its substantial presence in Thailand and Southeast Asia, CJ Worx will provide valuable insights and support to Stagwell as it continues to expand its reach and impact in the region.

Randy Duax, managing director, Asia-Pacific for Stagwell, said, “When we saw the outstanding work Jinn and the CJ Worx team were producing and the capabilities they had, we knew we had to bring them into the Stagwell family. CJ Worx is a highly respected and accomplished agency with the same born-to-be-digital roots as Stagwell. They’re a jewel in the region. We believe their expertise and experience will be valuable to our Global Affiliate Network.”

Stagwell has taken several steps in recent months to enhance its footprint across Asia-Pacific, including the formal opening of its regional headquarters in Singapore, a new office in Malaysia, and the addition of several of the region’s leading creative and media shops as affiliate network partners. 

Meanwhile, Jinn Powprapai, chairman and co-founder at CJ Worx, commented, “CJ Worx and Stagwell is a natural partnership. We define ourselves as the ‘Today agency’ where digital is no longer new but just the way of modern business. We never stop restructuring ourselves because the digital environment constantly changes.”

He added, “Thai creativity is some of the best in the world. We are confident that our collaboration with Stagwell will allow us to expand our reach here in Thailand and export this region’s world-class approach to creativity to global markets. I want to show the world how unique creativity is in Thailand.”

Singapore – Stagwell, the global digital-first marketing and communications network based in the United States, has opened its new regional headquarters in Singapore to further drive its growth across APAC. 

The new Singapore office comes as Stagwell scales its blend of transformative creative and connected solutions to brands in key growth markets worldwide. It will serve as a key geographic hub to anchor the network’s international client engagements and connect local teams with Stagwell’s platform of digital marketing services. 

Following the opening of the new office, Stagwell has tapped Randy Duax, the senior vice president for executive talent, to lead APAC operations as the managing director. Duax will directly report to Mark Penn, the CEO and chairman, and will be leading the marketing talent and digital services in Singapore and APAC, serving as a direct line to global leadership. 

Furthermore, Duax will be collaborating closely with Stagwell’s multiple agencies in the region, to expand the roster of Global Affiliates, including Beyond Media Group and Metric Design Studio. 

Commenting on the expansion, Duax said that he is proud to contribute to the efforts in bringing the creativity, strategic, and digital expertise of Stagwell to APAC.

“I have made some of my greatest business partners – and even greater friends – in Singapore, and I’m thrilled to have the opportunity to build out Stagwell’s anchor in this high-growth region,” added Duax.

Meanwhile, Penn said, “Singapore is the right location for Stagwell’s regional headquarters and I’m excited for the growth of our network throughout Asia-Pacific. Randy’s experience and long-term engagements in Singapore will serve our network well.”