Singapore — Eagle Eye, a SaaS and AI technology company specialising in loyalty, personalised promotions and omnichannel marketing, has launched ‘Personalized Promotions’, a new AI-powered solution designed to help retailers deliver one-to-one offers to millions of shoppers in real time.
The solution aims to move personalisation from strategy into execution by enabling retailers to automatically create and deploy individualised promotions at scale, addressing long-standing challenges associated with manual, segment-based retail promotions.
According to Boston Consulting Group, enterprise retailers can generate more than US$100 million in topline impact by scaling personalised offer execution.
Eagle Eye said its new solution is built to help retailers unlock this value by replacing broad discounts and static targeting with automated, individual-level decisioning.
Powered by AI and machine learning models running on Google’s Vertex AI, Personalized Promotions creates, allocates and executes tailored discount offers for each shopper, aligned with customer preferences as well as retailer objectives and budgets.
Eagle Eye added that this approach improves return on promotional spend, reduces operational workload and supports customer acquisition, reactivation and long-term engagement.
“Retailers have long struggled to connect meaningful personalisation with real-time execution at scale,” said Cedric Chereau, vice president EMEA and managing director EAI at Eagle Eye.
Chereau further explained, “With Personalized Promotions, we’re giving them the ability to deliver truly individual offers with the speed, control and budget discipline required for modern retail. It’s the next evolution of our AI Personalisation Science, and it unlocks enormous commercial and customer value.”
Eagle Eye elaborated that the solution also enhances collaboration between retailers and supplier brands by providing individual-level attribution, audience insights and performance reporting.
This allows consumer packaged goods brands to measure incremental sales impact more accurately while opening new opportunities for supplier-funded promotions.
Personalized Promotions joins Eagle Eye’s broader AI Personalisation Science suite, which includes Personalized Challenges and Smart Rewards, and is designed for enterprise retailers, grocers, convenience store groups, and CPG brands seeking scalable, omnichannel personalisation.
