Havas unveils AVA LLM platform, expanding secure AI tools access across global network

United States – Havas has announced the upcoming launch of AVA, a global large language model (LLM) portal, at CES 2026, outlining plans to expand secure access to advanced AI tools across its international network.

According to the company, AVA is designed to provide centralised and secure access to leading AI models for Havas teams worldwide. The platform reflects the Group’s Village model, which integrates multiple areas of expertise across its operations, and is intended to support a human-led approach to artificial intelligence by connecting talent and clients through a single AI ecosystem.

AVA is scheduled to begin rolling out in spring 2026, with capabilities being introduced progressively across Havas teams and later extended to client partnerships. The platform is intended to provide access to insights, agents, and proprietary intelligence while meeting safety and compliance requirements. Havas said AVA will connect users to models including GPT-5, Claude Opus 4.5, and Gemini 3, with the aim of supporting creativity, strategy, collaboration, and productivity across workflows.

The AVA launch builds on Havas’ Converged.AI initiative, introduced in 2024 to align teams, tools, and capabilities across markets. The initiative is supported by nearly €1 billion in investment, comprising €600 million invested over the past decade and an additional €400 million committed through 2027. Converged.AI is positioned as a data-agnostic framework intended to support faster decision-making and scalable, client-focused solutions.

The announcement coincided with Havas Chairman and CEO Yannick Bolloré appearing alongside brand leader Jim Stengel on the C Space stage at CES for a keynote discussion on the future of advertising. During the session, Bolloré highlighted the role of AI in enhancing, rather than replacing, human creativity and judgment, and described generative AI as an organisational and cultural transformation. Havas also reiterated its focus on AI literacy, with plans to train and certify employees across the organisation in the responsible and creative use of AI.

“At Havas, technology amplifies human creativity, it doesn’t replace it. We’re building an AI-driven, human-powered future where innovation and imagination work hand in hand to grow our clients’ brands in an increasingly complex world. In this context, AVA securely unifies leading AI in one portal for our teams and clients, driving efficiency, consistency, and innovation. It turns briefs into on-brand creative solutions, optimises strategic planning, and accelerates production, all under enterprise-grade security so teams can innovate without risk. AVA is a catalyst for reinventing collaboration and creativity,” said Yannick Bolloré, chairman and CEO of Havas.

As part of its CES 2026 program, Havas is engaging clients and partners through an expanded on-site presence at ARIA, including participation in mainstage programming and a dedicated space within the Storyteller environment. The company said it was the only agency represented in this capacity at the event.

Havas is also highlighting practical AI applications across its operations, including a recently announced partnership with Akkio to expand agentic capabilities within Converged.AI. In creative work, the Group is using its Vermeer platform, which combines generative AI with human oversight to produce brand-safe outputs at scale. The company is also showcasing developments in research and health, including its investment in Vurvey, an AI-powered research platform that integrates real and synthetic data while meeting regulatory requirements.

In addition, Havas is sharing selected CES insights and executive perspectives through its thought leadership platform, Havas Superstream, which aggregates curated content and commentary from the event.