Bangkok, Thailand – Tra Mongkut Fertilizer has launched “Soil Stay,” a B2B farm-stay initiative developed in collaboration with global brand experience agency VML. The programme is positioned as Thailand’s first farm-stay concept designed specifically for farmers, with a focus on soil education, sustainable practices and farmer well-being.
Thailand has more than 13 million farmers, many of whom work continuously with limited opportunities to rest or gain access to updated agricultural knowledge. Industry observers have noted that gaps in soil understanding have contributed to soil degradation, declining quality and reduced crop yields.
Tra Mongkut Fertilizer has spent more than a decade building what it describes as Thailand’s largest soil database, comprising more than 300 soil types across the country. The company has also established Model Farms that correspond to specific soil profiles, where farming techniques are tested and refined. Under the Soil Stay programme, this accumulated data and experience is being made directly accessible to farmers.
“Soil Stay” operates as a farm-stay exchange model. Instead of payment, participating farmers provide soil samples. Tra Mongkut analyses these samples to identify the soil type, then matches farmers with a Model Farm that has similar soil characteristics but demonstrates higher productivity and more effective farming practices. Farmers stay at the matched farm during the off-harvest season, where they can rest and observe methods suited to their specific soil conditions, before returning to apply the learnings on their own land.
According to the organisers, the programme integrates soil science, data analysis, agricultural training and experiential tourism, with the aim of addressing long-term soil health while supporting farmers’ physical and mental recovery.
The “Soil Stay” initiative was presented at the Thailand Sustainability Expo 2025, where it received attention from government agencies, agricultural bodies and sustainability groups. The company said more than 10,000 farmers have registered interest for the next phase of the programme.
“Our goal is simple: to help Thai farmers farm smarter, not harder,” said Duanghatai Kassuwan, general marketing manager for Tra Mongkut Fertilizer. “Sustainable agriculture begins with understanding your soil — and with giving farmers the knowledge, rest, and support they deserve.”
