Tag: VML
The tool uses a smartphone’s built-in motion sensors and works through a web page rather than requiring a downloadable application.
Singapore – LUX has launched a new campaign that examines how paid social media advertising can influence the content users are shown, positioning ads as tools that may shape algorithmic recommendations over time. Developed in partnership with VML, the initiative titled ‘LUX My Algorithm’ introduces...
India – Britannia Tiger Krunch has launched an awareness campaign titled ‘Tiger Hero Hunt’, aimed at helping children identify and respond to everyday bullying situations through an interactive storytelling experience. The campaign highlights how bullying can often occur in subtle, everyday interactions...
Based in Kuala Lumpur, the pair will work together under an updated, more agile creative management model designed to support the agency’s focus on connected creativity and integrated brand experiences.
Amsterdam, Netherlands – In a world first for luxury fashion, avant-garde techwear label Enfin Levé, founded by Polish designer Michal Hadas, has unveiled a one-of-a-kind handbag crafted from lab-grown T-Rex leather. The handbag marks the debut of the world’s first product made from T-Rex Leather™, a...
Bangkok, Thailand – Shield Insurance Broker has launched a micro drama series with VML Thailand to promote its “After Shit Happens Service”, turning insurance mishaps into fast-paced, episodic storytelling built for social media. The series follows a string of chaotic, everyday disasters—from accidents...
The campaign also highlights KFC Malaysia’s ongoing community initiatives such as Kongsi Kasih, Kongsi Rezeki and Add Hope, which focus on supporting underprivileged families.
Hong Kong – Prudential Hong Kong, together with VML, has unveiled a new integrated campaign that turns parental anxiety about AI into a conversation on opportunity, creativity, and future-ready children. Titled ‘Next-Gen’, the campaign responds to a joint survey with FuDan University, which found that...
A key defining term that the report highlighted is ‘dystoptimism’, a coined term that notes that as old systems crumble, individuals, communities, and innovators are building new, human-centered solutions,
According to the agency, Tearle and Bradbury will work together over the coming weeks to ensure continuity for staff and clients during the transition period.
