Singapore — Standard Chartered has launched the second phase of its “Now’s Your Time for Wealth” campaign, placing its Chief Investment Office (CIO) at the centre of a revamped regional wealth strategy targeting affluent, cross-border investors.
The expanded campaign highlights the CIO as a key source of real-time market intelligence at a time when clients are diversifying across regional wealth hubs and reassessing risk amid heightened geopolitical and economic volatility.
New content formats will deliver high-frequency outlooks, sector calls and timely cross-market insights, supported by editorial partnerships and digital releases aligned to market movements.
The roll-out is underpinned by a full-funnel media strategy developed with dentsu Singapore.
The approach spans out-of-home, Meta, LinkedIn, YouTube, programmatic channels, Google Demand Gen and AI-enabled search, supported by offline-to-online retargeting to improve message relevance.
Connected TV, podcasts and online radio will extend reach across evolving media habits, while Standard Chartered’s Customer Data Platform will tailor CIO insights to client investment behaviour.
Haymans Fung, global head of marketing for wealth and retail banking at Standard Chartered, said, “Investors today are navigating a far more complex landscape, with geopolitical developments and market shifts influencing decisions across borders. With this next phase of our ‘Now’s Your Time for Wealth’ campaign, we aim to give clients clearer access to the insights and connections that matter most.”
Fung added, “By combining our international network with our 170 years of expertise, and timely perspectives from our Chief Investment Office, we are committed to supporting clients in making confident, well-informed decisions wherever they are in their wealth journey.”
Sumeet Parab, client president, media, dentsu Singapore, said, “Reaching affluent investors today requires a fully connected strategy that brings together data, content and media in a meaningful way. Our role was to ensure that Standard Chartered’s insights reach the right audiences across the platforms they trust, supported by an integrated mix of formats and personalised journeys.
“This collaboration reflects how strategic media, powered by data and technology, can help financial institutions engage clients with relevance and consistency across markets,” Parab stressed.
The first phase of the campaign launched in January 2025 across out-of-home, print, film and media partnerships in seven key markets.
