Broadsign acquires Place Exchange to expand global OOH advertising capabilities

Montreal, Canada – Broadsign has acquired Place Exchange, a US-based independent out-of-home (OOH) supply-side platform, in a deal backed by a minority investment from Crestline Investors. The companies announced the transaction on November 25, saying the move will combine Broadsign’s content management, ad serving, and buy- and sell-side tools with Place Exchange’s SSP and programmatic technologies.

The integration is expected to strengthen Broadsign’s global programmatic digital OOH offering, opening additional demand sources for Broadsign publishers and giving Place Exchange’s DSP partners access to more international inventory.

Citing forecasts that the global advertising market will reach US$992 billion this year and international OOH spend will exceed US$49 billion in 2025, Broadsign CEO Burr Smith said the sector is primed for rapid evolution. “Demand for OOH advertising continues to hold strong, but for the OOH market to seize new growth opportunities, rapid evolution is key. The acquisition of Place Exchange will allow Broadsign to deliver the most comprehensive OOH advertising solution in the market,” he said. “We see the future of OOH as smarter, more efficient, dynamic, and measurable. With Place Exchange’s team and technology, and Crestline’s investment, Broadsign will deliver on that vision much faster.”

The acquisition includes Place Exchange’s platform, its network of US and international inventory, deep DSP integrations, and programmatic tools such as its PerView OOH measurement solution. The company, recognized as a Deloitte Technology Fast 500 Winner in 2025 and an AdExchanger Programmatic Power Player in 2024, supports digital advertising workflows across planning, targeting, delivery, reporting, and attribution.

Place Exchange also brings programmatic guaranteed capabilities, screen-level audience targeting, dynamic bid triggers, geospatial tools for moving media, and analytics offerings. It has additionally developed solutions for cinema screens, programmatic audio, place-based video, and in-store retail media.

Place Exchange CEO Ari Buchalter and his team have joined Broadsign as part of the deal. “OOH is having a major moment, with more buyers and DSPs of all shapes and sizes leaning into the medium, sparking a new era of innovation. The combination of Place Exchange and Broadsign comes at a perfect time, unleashing the most complete OOH advertising solution built by the industry’s leading platforms to meet this demand,” Buchalter said. “Together with Broadsign, we’ll be able to accelerate the advancement of OOH workflows, with a focus on automation and data, to reimagine how the channel is bought, sold, and measured for the better.”

Crestline Partner & Co-Head of US Credit Will Palmer, who will join the Broadsign board, added: “Programmatic buying has emerged as one of the strongest growth engines within DOOH, bringing greater automation, measurability, and demand into the channel. The broader expansion of the ad-tech market is creating meaningful new opportunities, and we’re thrilled to support Broadsign and Place Exchange in this transaction.”

The deal caps a year of product development for Broadsign, including automated, in-advance OOH buying tools, an AI assistant for creative categorization, and a carbon measurement partnership. It marks the company’s fourth acquisition in under seven years and brings Broadsign’s workforce to 370 employees, with 1.8 million programmatically transactable screens now on its platform. Financial details were not disclosed.

Solomon Partners advised Broadsign, while LUMA Partners advised Place Exchange. “We believe this transaction makes Broadsign the clear number one global provider of tech solutions to the out of home media industry adding the leading SSP as it relates to OOH and in store media,” said Mark Boidman, head of media and entertainment investment banking at Solomon Partners.