Tag: OOH advertising
In our latest What’s NEXT in Marketing interview, we sat down with Srikanth Ramachandran, founder and group CEO at Moving Walls as he discussed the future of OOH advertising, and what trends should marketers consider when implementing their OOH strategies.
Bangkok, Thailand – Ahead of the premiere of Girl from Nowhere The Reset on 7 March, SOUR Bangkok has launched an out-of-home billboard campaign across key locations in Bangkok. Girl from Nowhere follows the story of Nanno, a mysterious girl who transfers between different schools and exposes misconduct...
The integration is expected to strengthen Broadsign’s global programmatic digital OOH offering, opening additional demand sources for Broadsign publishers and giving Place Exchange’s DSP partners access to more international inventory.
The company said its wholly owned subsidiary, Seni Jaya Sdn. Bhd., signed a Shares Sale and Purchase Agreement with Dwi Mewah Sdn. Bhd. to acquire 100% of Ganad Media. Financial details of the transaction were not disclosed.
In an exclusive interview with MARKETECH APAC, Daniel delves into his strategies to harness the power of OOH advertising while unlocking opportunities for innovation through his new role.
Mediacorp partners more than 3,000 brands each year to help reach their target audiences through their suite of video (both TV and digital), audio and branded content solutions.
The campaign aims to delight daily MRT commuters with exclusive dining deals, transforming their everyday journeys into culinary adventures through Oddle’s food discovery platform, Oddle Eats.
Among the EYE Indonesia OOH inventory powered by Broadsign is the company’s cutting-edge LED Videotron network, which is installed in high-traffic areas. From its urban centers to roadside installations, and screens in bustling public spaces, the network sets a new standard in outdoor advertising.
While digital out-of-home (DOOH) has taken centre stage in recent years, static OOH continues to be in high demand. Currently, static OOH accounts for around 70% of the current OOH market inventory. This is according to the latest report from Broadsign, putting focus on critical insights into the current...
Global technology company Lenovo has partnered with dentsu’s B2B marketing agency Merkle B2B and its out-of-home (OOH) specialist agency Posterscope India to launch its latest ‘Lenovo-F1’ campaign for Formula 1 fans in India.
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)