Indonesia – Ogilvy Group Indonesia has appointed Kapil Arora as its CEO, with the role taking effect on January 1, 2026.
Arora has been with Ogilvy for 24 years, spanning five offices, and has held leadership positions across clients and operations, including leading the Vodafone business in India, the Ogilvy Delhi office, and 82.5 Communications in India. Since 2024, he has served as chief operating officer, working closely with outgoing CEO Sieg Penaverde.
In the past two years, Arora has overseen key WPP and Ogilvy client relationships in Indonesia, including Nestlé, Azko, SMBC, Kimberly-Clark, and Mastercard. He has also driven the expansion of Indonesia-first client partnerships while strengthening the agency’s capabilities in content, social, PR, and influence.
Speaking about his new role, Arora said, “I’m genuinely excited and honoured to lead our operation in this market. Our clients and our people are extraordinary, and I’ve seen first-hand the scale of potential in our talent and our connected capabilities. We will harness Borderless Creativity and the full breadth of Ogilvy and WPP’s capability to deliver work that creates impact for our clients and communities.”
Arora will succeed Penaverde, who has led Ogilvy’s integrated business in Indonesia for the past six years. Penaverde, who took on the role at the tail end of the pandemic, played a pivotal role in accelerating the agency’s transformation, fostering strong client relationships, and building a resilient workplace culture. He will leave to pursue a new opportunity.
Penaverde shared, “It is the incredible talent, resilience, and steadfast dedication of our people that have allowed us to not just embrace change but to lead it. I want to express my heartfelt gratitude to the Ogilvy and Bates Indonesia family for their tireless belief and to the wider Ogilvy Asia Pacific leadership for their unwavering support. I wish you joy in the many more successes surely to come.”
The leadership change marks a new chapter for Ogilvy Indonesia. With a foundation of creativity, client partnerships, and integrated capabilities, the agency is positioned to continue driving impact for clients under Arora’s leadership.
Kunal Jeswani, CEO of Ogilvy ASEAN, shared, “We are deeply grateful to Sieg for his leadership, generosity of spirit, and the indelible impact he has had on our business and our people. He leaves with our heartfelt thanks and very best wishes as he embarks on his next chapter. At the same time, I’m genuinely thrilled to see Kapil step into the CEO role; his energy, vision, and commitment to our clients and people will power the next phase of Ogilvy’s growth in Indonesia.”
