Sime Darby Property reappoints WPP Media as integrated media agency of record

Kuala Lumpur, Malaysia – Sime Darby Property Berhad has reappointed WPP Media as its integrated media agency of record in Malaysia, following a competitive pitch. The appointment comes with a multi-year mandate to lead the company’s media transformation efforts.

The renewed contract covers integrated media responsibilities across all channels, supporting township launches, brand activities, and demand-generation initiatives. Central to the partnership is a transformation agenda that leverages technology and data to strengthen links between media investment, qualified leads, sell-through, and transparent reporting.

“We are incredibly proud and honoured to have successfully retained the integrated media AOR for Sime Darby Property Berhad following a highly competitive pitch process,” said Arshan Saha, CEO at WPP Media Malaysia. “We understand Sime Darby Property’s townships and how buyers discover, compare, and decide from search to purchase. Our focus now is on media transformation, simplifying the stack, unifying first-party data, building privacy-safe audiences, modernising measurement, and automating activation, so that spending is tied to qualified leads and sell-through. We will use technology to drive effectiveness and efficiency, with full transparency.”

Commenting on the decision, Datuk Lai Shu Wei, chief marketing and sales officer at Sime Darby Property Berhad, commented, “The decision was rigorous and in-depth as there were many considerations. The decision to select WPP Media was because of their deep understanding of our business, the communities and customers we operate in, and the ability to craft a practical plan to modernise how we use media — from focus in data with clear measurements to activation. This appointment helps us scale data-led marketing, improve efficiency across channels, and create a seamless experience for homebuyers.”

The renewed scope covers all customer touchpoints and took effect on 16 September 2025. It is supported by a privacy-safe data and AI infrastructure.