Travel Alliance launches cross-border rewards programme ‘WanderJoy’ for travellers

Singapore – The Travel Alliance, a consortium of major Asia-Pacific mobile operators including Singtel, AIS, Taiwan Mobile, GOMO Philippines, KDDI, Telkomsel, Optus and HKT, has officially launched WanderJoy, which it calls the world’s first cross-border rewards programme by telcos. The initiative was unveiled at the KDDI Summit 2025 in Tokyo.

The programme aims to enhance travel experiences for millions of customers by offering access to travel-related benefits and exclusive privileges redeemable across borders. According to the Asia Pacific Loyalty Programs Intelligence Report 2025, travel experiences in the region remain fragmented, with travellers facing challenges such as inconsistent rewards systems, SIM-swapping, language barriers, and limited access to benefits abroad.

The Alliance members, which already provide 5G connectivity and roaming services to more than 350 million customers in the region, said WanderJoy addresses these issues through a unified platform offering privileges across entertainment, dining, and travel, including premium airport experiences.

Anna Yip, CEO of International Digital Services at Singtel and Chairperson of the Travel Alliance, said, “The Travel Alliance members are moving beyond connectivity to becoming travel enablers — giving our customers a window into new experiences and making their trips smoother and more memorable. As more people rely on their phones to plan, book and navigate their journeys, we’re evolving with them, using data and partnerships to guide, delight and inspire. With WanderJoy, Alliance customers get to enjoy unique and exclusive offers — from family-friendly attractions and gourmet experiences to wellness escapes and adventure tours. We’re elevating their travel experiences, delivering what matters to them at every touchpoint.”

She added, “The launch also highlights the power of industry collaboration in shaping the future of travel and redefining what it means to be a telco and how we engage our customers abroad. By connecting telco data insights with partner networks in hospitality, retail, and transport, we’re creating opportunities for cross-industry innovation and growth. We will continue to add more partners to this ecosystem to benefit more travellers from our customer base globally.”

WanderJoy offers specially curated rewards and experiences accessible through participating telco platforms such as the myAIS app, The Club, KDDI au Unlimited Data Overseas, GOMO PH app, My Singtel app, Taiwan Mobile app and MyTelkomsel.

Following a soft launch in June 2025, the platform has continued to expand its network of partners and services. Current collaborators include Dragonpass, Estée Lauder, Grab, KKday, Omio and Trip.com, which offer perks ranging from airport lounge access and travel bookings to exclusive lifestyle experiences.

Travellers are encouraged to check their telco apps for new offers and seasonal campaigns, as the WanderJoy rewards catalogue continues to grow across the region.