Singapore – Buy now pay later (BNPL) platform in Asia, Atome, has launched Atome+, its in-app loyalty rewards program, in Singapore.
Atome allows shoppers to split their purchases into three interest-free installments at different stores. Through Atome+, shoppers will be earning points for purchases made using Atome across online and offline retailers in Singapore. These points can be redeemed against further purchases at selected merchants, including LEGO, Kinohimitsu, PEDRO, and Melissa, or to offset future transactions.
Within the program, Atome shoppers are able to earn 1 Atome+ point for every S$1 spent. To celebrate the launch of Atome+ in Singapore, shoppers will receive up to 3 times more Atome+ points from 9 to 12 September. Existing Atome users can also earn additional 1,000 points for every successful referral from now until 30 September.
According to Atome, since the program’s soft launch in June, over 11,000 users have already redeemed 3 million worth of points to offset bills and transactions. The Atome+ loyalty program will be progressively rolled out to Malaysia and Hong Kong in the coming months.
Trasy Lou Walsh, general manager of Atome Singapore and Malaysia, shared that the program has been very well-received by Atome users since its soft launch. She further shared that within the program in the future, shoppers can be further rewarded with Atome+ points for actions like making on-time payments.
Atome has been ramping up its presence within Asia, recently announcing its newly appointed country manager for Thailand, Poompong Tancharoenphol.