Singapore – adidas has officially landed at Singapore’s Jewel Changi Airport, unveiling a flagship store that transforms retail into an experience—where sport and culture meet in motion.
Conceived as a “destination within a destination,” the two-level flagship reimagines the traditional store format by blurring the boundaries between performance and lifestyle.
Drawing inspiration from Singapore’s Peranakan heritage, the store features modern reinterpretations of traditional tile motifs woven throughout its interiors.
Level 1 is devoted to women, celebrating sport, style, and individuality, while Level 2 showcases men’s collections, a “Made for You” customisation studio, and the minimalist Y-3 Premium Corner—a nod to adidas’ long-standing collaboration with Yohji Yamamoto.
“With the Jewel Changi Airport store, we’ve intentionally designed a space that blurs the lines between performance and lifestyle to reflect how we live today–training in performance, living in Originals, moving between both worlds every day,” said Naufal Gani, adidas senior manager Brand Activation Singapore.
“Additionally, through the store’s locally inspired interiors, international visitors are immediately introduced to Singapore’s unique heritage while experiencing the comfort and familiarity of a globally recognised brand environment,” added Gani.
Anchoring the space is a tribute to Jewel’s iconic Rain Vortex, reflected in the store’s design as both backdrop and symbol of Singapore’s architectural wonder.
Recently, Porsche has also opened their brand experience space in Jewel Changi Airport offering the same flagship experience for travellers and customers alike.
