Tag: Sportswear

Puchong, Malaysia – XTEP, a Chinese sportswear brand, has announced that its first mono store in Malaysia was opened for a soft opening on 6 November. With the official grand opening scheduled for 17 November, XTEP’s inaugural sport hub in Malaysia is dedicated to serving those who love sports and staying active, bringing its latest athletic apparel, footwear, and accessories designed for greater performance and comfort.

The new XTEP store will be located in the IOI Mall Puchong, a mega-scale shopping destination that spans over a million square feet. Its location offers excellent accessibility for shoppers from Puchong, Shah Alam, Putrajaya, Sunway, and Subang, making it an ideal spot for XTEP to introduce its brand to the Malaysian market. 

With customer needs in mind, XTEP’s Malaysian outlet offers footwear and apparel specifically designed for athletes who require superior performance and quality as well as fashion-focused customers who prioritize style and comfort. 

At the core of XTEP’s offerings is the running category, highlighted by the slogan ‘Run the world, step with XTEP.’ Central to this category is XTEP’s innovative carbon plate technology, a feature specifically integrated into our shoe products. This cutting-edge technology empowers athletes to break their personal bests and significantly enhances their performance in competitions. 

Beyond its latest sports-centric collections, the store also offers a versatile selection of XTEP sneakers, perfect for both athletic pursuits and everyday wear, delivering premium products that blend functionality with fashion.

“The apparel section will highlight XTEP’s latest running and cross-training collections along with lifestyle options, catering to consumers with dual needs for everyday wear and athletic functionality. Featured lineups will include series crafted with comfortable fabrics, complemented by high-tech materials that empower wearers to unlock their active potential,” XTEP said in a press statement.

Singapore – Sports fashion retailer JD Sports has announced that is eyeing the acceleration of its brand in the Asian markets of Malaysia, Singapore, and Thailand. This is despite the retailer has withdrawn their operations in South Korea and closed eight chains in the region.

According to a recent investors relation update from the company, JD Sports has finalised the acquisition of their non-controlling interests in the aforementioned markets.

The company also added that its revenue in Asia-Pacific grew strongly by 22% in the period to £230.9m, and 26% on a constant currency basis. Moreover, organic sales growth was also 26% with all countries in growth including Australia, their principal market in the region.

Meanwhile, their operating profit was up 4% to £32.4m as the closure of our South Korea business progressed as planned. They added that going forward, their Sydney distribution centre (DC) will relocate in 2024 to a new, expanded site to ensure that they have sufficient capacity for the next stage of growth. 

Régis Schultz, chief executive officer of JD Sports Fashion, said, “Looking ahead, our core consumers remain resilient in the face of the ongoing global macro-economic challenges. The JD brand continues to strengthen its global presence, supported by our strategic partnerships with much-loved brands and our strong balance sheet.”

It is worth noting that the parent company has acquired the remaining 20% of the issued share capital in its existing subsidiary in Malaysia, JD Sports Fashion Sdn Bhd, for cash consideration of £35.5m back in August. The group now fully owns the issued share capital of JD Sports Fashion Sdn Bhd and its subsidiaries.

Shanghai, China – Renowned sports retailer Decathlon in China has appointed OMD China as its official media agency locally, following a multi-agency pitch. The agency will be taking over its integrated media planning and buying duties across traditional and digital channels for the sports retailer.

OMD China said it was able to clinch the account by displaying a strategic approach to deliver business results through digital and data-led expertise. 

For the remit, the agency will be guided as well by OMD Design, the agency’s end-to-end planning process.

“Over the course of a rigorous selection process, OMD demonstrated their experience and passion for the sports category as well as their advanced strategic thinking with integrated group resources. I’m confident our partnership will result in our brand breaking through in a highly-competitive category and we look forward to working with OMD together for a new journey in the coming future,” said Heddy Yuan, chief marketing officer at Decathlon China.

Meanwhile, Connie Chan, CEO at OMD China, commented that said appointment is a testament to OMD’s strategic approach and their emphasis on placing greater insights and capabilities at the heart of communications planning.

“Coupled with the calibre and passion of the team, we look forward to leveraging the best of our capabilities to drive direct and measurable business impact for Decathlon,” Chan stated.

This appointment comes on the back of OMD China’s recent wins that include UNICEF, BHP and Taro, a Thai snack company.