Etiqa Insurance Singapore launches ‘Live Ready With You’ campaign to empower customers through uncertainty

Singapore – Etiqa Insurance Singapore has unveiled its new brand campaign, “Live Ready With You,” which reaffirms its promise to stand by customers during life’s unpredictable moments. 

Inspired by real-life experiences, the campaign centres on readiness, protection and partnership, highlighting how the right support can help individuals navigate challenges with resilience.

“Singaporeans are more financially aware than ever, yet there is still a sense of uncertainty about the future,” Raymond Ong, CEO of Etiqa Insurance Singapore explained.

At the heart of the campaign is a cinematic film made up of five emotional vignettes, capturing unexpected moments from a health scare to a family milestone, underscoring that while life rarely goes as planned, support and preparation make a difference. 

Rolling out across digital, out-of-home, and owned platforms over the next 12 weeks, the campaign reflects Etiqa’s commitment to being more than just an insurer, but a trusted partner in life. 

“Readiness is not about having all the answers, but about having a trusted partner who gives you the confidence to move forward. Live Ready with You is our commitment to stand by our customers through life’s unexpected moments,” Ong reiterated.