Kuala Lumpur, Malaysia – Independent agency Chariot has retained the creative account for MISC Group following a competitive pitch process, according to the company.
The pitch was part of MISC Group’s regular review cycle aimed at evaluating and aligning its brand and communication partners with evolving business priorities. These priorities include strategic storytelling, campaign development, and creative execution across its portfolios.
Chariot has worked with MISC Group since 2021, producing campaigns such as Symphony of the Nation, a Hari Kebangsaan initiative featuring an AR filter that allowed people to play the national anthem using vessel horns; the minimalist Morse Code print campaign for Hari Kebangsaan; Four Dots That Move the World, a World Maritime Day brand piece using a navigational motif as a metaphor for global shipping; and Chart Her Course, an interactive storytelling experience for International Day for Women in Maritime highlighting female talent in the industry.
Jarrod Reginald, executive creative director of Chariot Agency, said, “It’s a privilege to continue building with MISC Group. This is a brand that is shaping the future of our world, and we’re proud to bring that narrative to the world in a way that feels both ambitious and deeply human.”
Chariot will continue to handle creative duties for MISC Group, with new campaigns scheduled to roll out in the fourth quarter of 2025 and into 2026.
MISC Group is a maritime conglomerate with operations spanning LNG, petroleum shipping, offshore floating solutions, and marine and heavy engineering.
