USA – Omnicom Media Group (OMG) agency OMD has elevated Ellen Griffin to president and global chief operating officer (COO), a newly created role designed to advance the development and implementation of tailored, future-ready operating models for the agency’s global clients.
Griffin will be responsible for leveraging the capabilities of OMG and the wider Omnicom network to support brands in managing business transformation and driving marketing-led growth.
She most recently served as OMD’s global chief client solutions officer. Since joining the agency in 2018 as global innovation director, Griffin has played a key role in evolving OMD’s operating model, talent strategy, and service capabilities. She was also involved in developing client solutions through Omni, Omnicom’s marketing intelligence platform, contributing to over $2.5 billion in net new business.
Commenting on her new role, Griffin said, “In a time of accelerated disruption, even the most seasoned marketers are challenged to keep pace. This role is about accelerating and scaling transformation—ensuring OMD delivers the expertise, tools, and operating models that give our clients a competitive edge today and resilience for tomorrow.”
Griffin’s appointment is effective immediately, with direct reporting to OMD Worldwide CEO George Manas.
“Earlier this year, OMD made a bold new promise: We create what’s next. With this new role, we’re delivering on that promise by building solutions that tap into Omnicom’s full advantage across media, data, CRM, commerce, content, and creativity,” Manas shared.
He added, “Ellen brings the vision and operational leadership to help our clients win in an increasingly complex and challenging business environment.”
