Five Star Chicken takes on a ‘Mission to Five Star’ in latest campaign via BBDO Bangkok

Thailand – Five Star Chicken has launched its ‘Mission to Five Star’ campaign in collaboration with BBDO Bangkok. With humour, the fast-food restaurant chain takes on the buzz around online ratings, promising a ‘five-star’ experience from the brand.

Five Star Chicken and BBDO Bangkok’s campaign centres on a mockumentary-style comedic film, turning absurdity into branded entertainment. 

The flagship film titled ‘Death of a Salesman’ follows a street vendor desperately selling random items, including a pillow, chair, and helmet. Each item comes with a twist, as they possess the same qualities as a Five Star Chicken.

With a deadpan delivery of comedy, the film sends the message that a five-star rating only means Five Star Chicken. It led to significant engagement on social media, driving commerce while building culture.

Thasorn Boonyanate, chief creative officer of BBDO Bangkok, said, “No discounts, no gimmicks—just smart storytelling and Thai-style humour that made people laugh and crave chicken. Mission to Five Star is proof that branded entertainment can drive both fame and sales.”

Warunyoo Sorasetsakoon, group creative director at BBDO Bangkok, commented, “We flipped the script on what a five-star rating really means. By exaggerating everything that shouldn’t be five-star, we reminded people of the one thing that truly deserves it—our chicken.”