Bangkok, Thailand – With the tourism industry in Thailand reopening recently, the Tourism Authority of Thailand (TAT) has launched a new campaign via BBDO Bangkok which depicts a trilogy of cinematic trailers, from adventure, to romance to an action-packed sci-fiction, where the viewer follows the different characters on their unique, but thrilling journeys through Thailand.
Knowing that tourists love to share their travel experiences on social media, BBDO Bangkok wanted to build on this and simply invite people to come to Thailand and “Write Their New Chapter” in cinematic style, as Thailand writes theirs.
This campaign is just the beginning of Tourism Authority of Thailand’s marketing push. Furthering the promotion of this new campaign, BBDO Bangkok is releasing thematic key visuals, Instagram filters in the style of movie release posters, and tour packages to encourage tourists to come to Thailand to create and share their new chapters using hashtags like #AmazingNewChapters and #AmazingThailand.
Speaking about the ad concept, Thasorn Boonyanate, chief creative officer at BBDO Bangkok told TAT that they are not coming here to pitch against other agencies, but rather to pitch against other countries. For him, travellers need to revisit Thailand to see that nature, hotels, and restaurants have revived.
“People love to record special moments on their phones, whether it’s a story on Instagram or a video on Facebook. Just like movie genres, what they capture can be adventure, romance, or pure comedy. Drawing inspiration from our campaign, and using tools like our new filters, we want them to take on the role of film producers, create and tell their stories, and share this chapter of their lives with the world,” Boonyanate said.
Meanwhile, Yuthasak Supasorn, governor at TAT, commented, Representing film, this latest TVC is a new approach we are taking to communicate the ‘Amazing New Chapters’ message and to engage tourists around the world through a cinematic perspective to show them Thailand has a multitude of holiday possibilities in which there is something for all.”
He added, “We want to inspire tourists to explore our wonderful country and to create their own amazing chapters during their stay and premier these films with not just friends and family, but the rest of the world.”