Tag: Five Star Chicken

Bangkok, Thailand – Local fried chicken chain Five Star has announced the launch of a new campaign titled ‘40 Years of Deliciousness That’s Worth Remembering’ created alongside BBDO Bangkok.

This campaign stands out by featuring iconic movie moments reimagined with real Five Star consumers. Picture the unforgettable water-shaking scene from the dinosaur blockbuster, the powerful Spartan kick, heart-racing Korean zombies on a train, and the tear-jerking sci-fi father-daughter reunion—all brought to life with a Five Star twist.

Moreover, the film highlights five of Five Star Chicken’s beloved products: grilled chicken, fried chicken, chicken rolls, chicken with fish sauce, and more. Even as I write this, I can’t help but crave a taste! The visionary behind this masterpiece is Thailand’s own Cannes award-winner, Teerapol Suneta from Suneta House, known for the innovative ‘The Movies That Made (From) Us’ and the viral sensation ‘My Parent is a Tiktoker.’

Thasorn Boonyanate, chief creative officer at BBDO Bangkok, captures the campaign’s essence perfectly, and said, “As we celebrate 40 years of Five Star Chicken, we want to remind our consumers of our core values. Unlike other brands that focus on frequent promotions, we ensure our products are always worth it—price, value, taste, and quality.”

He added, “From the polar oil used to fry our chicken in all 6,000 branches to the premium chicken rolls served in 5-star hotels, we maintain our commitment to excellence. Despite economic challenges, we never compromise on quality or quantity. Our brand is truly ‘worth it’ to remember, and we hope our audience enjoys this nostalgic cinematic journey and grabs a Five Star Chicken on their way home, during lunch, or anytime.”

Bangkok, Thailand – Most of us, especially the younger generation, are guilty of not noticing our parents or loved ones. While some would reason they are busy with their own lives, others are actually busy being immersed in the chaos of social media. With that, how can parents and other loved ones reconnect with the younglings?

In a campaign that merges both humour and emotional heartstrings, local chicken chain Five Star Chicken has teamed up with creative agency BBDO Bangkok to launch a visually quirky and heartwarming campaign that will make you rethink your social media habits.

The campaign saw three famous Thai TikTokers have their accounts taken over by each other’s adorable parents and grandparents, who transformed into travel vloggers, mini soap opera stars, and even Na’vi aliens from the movie ‘Avatar’.

Their mission? To slide into their own children’s and grandchildren’s private messages and convince them to come home and share a precious meal with them.

The ad film is directed by one of Thailand’s top commercial directors, Teeraphol Suneta, also known as Aei from Suneta House. It was released just in time for the Thai national long holiday, Songkran, when many Thais visit their hometowns to reunite with family.

Thasorn Boonyanate, chief creative officer of BBDO Bangkok, said, “For over 37 years, Five Star Chicken has been all about serving up delicious food that brings families together. With this campaign, we took it a step further by finding a creative way to grab the attention of the younger generation and encourage them to reconnect with their loved old ones over a shared meal.”

Bangkok, Thailand – What happens when a brand struggles to come up with the theme for their latest advertising campaign? Some would say lean to one generation first and leave the rest. But this was not what Thai fried chicken brand Five Star Chicken did, and instead crowdsourced every idea they could get from both the young and old generation, and made it into a full seven-minute ad.

Conceptualised alongside creative agency BBDO Bangkok, the quirky and tongue-in-cheek ad features a presenter called ‘Weir’ who tries to crowdsource ideas for the ad. And so, with every minute passing, a totally unrelated scene or theme comes into play, whether bad guys chowing down on chicken sticks, a Harry Potter sorcerer turning into a magical princess, or how a commando goes head to head with a Chinese martial artist.

As quirky as the ad is, the brand communicates its message that no matter the ideology–whether politics, music, fashion or even how to raise your child–what you all share is the love for chicken.

“The first replies were some quirky, but cool ones on Instagram, but then we saw people discussing the topic further on Facebook and Twitter. In the end, our filmmaker suggested we go out and ask people on the street what they want, and bang, we had an ad for all generations,” the agency explained.

Meanwhile, Thasorn Boonyanate, chief creative officer at BBDO Bangkok, commented, “It’s quirky, it’s weird, it’s funny, and yet it’s a super entertaining film that brings together every idea from every generation into one exciting story.”

As of this writing, the ad has generated over 600,000 views on Five Star Chicken Thailand’s official YouTube channel.