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Think HQ names Sarah Wood as Sydney director

by Aliza Carmona

-

August 4, 2025

Think HQ names Sarah Wood as Sydney director

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Australia – Fully integrated agency Think HQ has appointed Sarah Wood as its Sydney director. The move is part of the agency’s effort to grow at a national level, tapping into the Sydney market.

In her new role, Wood aims to expand Think HQ’s integrated capabilities in Sydney by delivering strategic planning, production, PR, social, technology, and language services. Through the appointment, the agency builds on its foundation, having clients like CommBank, Netflix, and Lipton.

Prior to the appointment, Wood worked with creative and innovation agency SLIK, handling senior management roles for four years. She eventually became a managing director, increasing the agency’s revenue and growing its client base.

Wood also spent more than ten years at global experience agency Imagination, having held senior business director roles across Australia and the Asia Pacific. She also managed Imagination Australia’s Telstra business and led Ford’s accounts in APAC and Africa.

The appointment maintains Think HQ’s growth trajectory, following its acquisition of LOUD Communications last year.

Jen Sharpe, founder and managing director at Think HQ, said, “Sarah is an ideal fit for Think HQ’s growth ambitions and values. She is a dynamic, innovative, smart, strategic and successful creative business leader, with a commitment to diversity and cross-cultural expertise built working across diverse markets.”

 “We’re excited to have Sarah join us to lead Think HQ into the next stage of our growth out of Sydney and beyond. I want to thank Lorraine for sharing our vision and so smoothly and successfully integrating her team and clients into Think HQ over the past 10 months. Her transition work has given us a strong foundation to drive further growth through Sydney as she hands the baton to Sarah,” Sharpe added.

Wood commented, “Think HQ’s unique capability to understand today’s Australia, their commitment to positive change and high-performing integrated offer is what drew me to this role. I’m passionate about amplifying that impact while driving commercial growth and expanding Think HQ’s reach in Sydney.”

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