Tag: Think HQ
Australia – The Australian Government has appointed Think HQ to lead a nationwide community engagement campaign aimed at increasing participation in Australia’s National Bowel Cancer Screening Program (NBCSP). Awarded through a competitive tender process, the remit will see the agency develop and deliver...
Under her leadership, Think HQ has championed work that doesn’t just capture attention, but drives real behavioural change, all while staying grounded in authenticity and cultural understanding.
Manila, Philippines — Philippine Airlines has appointed positive change agency Think HQ as its Australian agency partner following a competitive pitch. Under the partnership, Think HQ will lead a dual-focused marketing campaign aimed at positioning the Philippines as a key destination for Australian...
In her new role, Wood aims to expand Think HQ’s integrated capabilities in Sydney by delivering strategic planning, production, PR, social, technology, and language services.
One of those superfans has become the face of the relaunch campaign created by Think HQ to herald the return of Lipton’s Chai Latte to supermarket shelves.
Launched across cinema, broadcast video on demand (BVOD), radio, out-of-home, digital, and social media, the campaign features a series of cinematic films blending real-world AFP action with relatable, community-based storytelling.
The campaign coincides with the release of a new packaging design and aims to reconnect the brand with its 130-year legacy of comfort, community, and tradition.
The work will build on the success achieved for the Lipton brand over the past four years by Sydney-based agency LOUD, and more recently, by Think HQ after it acquired the business last year.
With over 20 years of research experience across the Asia-Pacific region, Isabel has been at the forefront of championing multiculturalism and cross-cultural in-depth understanding that amplifies the voices of multicultural communities in Australia and across borders.
Along with the positioning, Think HQ has unveiled a refreshed brand and visual identity designed and implemented by Think HQ’s in-house creative, design, production, and technology teams.
