Marketing Featured Southeast Asia

‘NEXT Awards MY’ officially announces first roster of industry leaders as jury members

by Teddy Cambosa

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July 11, 2025

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Kuala Lumpur, Malaysia – MARKETECH APAC has announced the first group of jury members for the Malaysian edition of its inaugural NEXT Awards 2025, featuring some of the country’s leading figures in marketing.

Launched to honour outstanding achievements in marketing, the NEXT Awards Malaysia 2025 celebrate forward-thinking campaigns and strategies that push boundaries in creativity and impact. The awards aim to provide a prestigious platform for individuals, teams, agencies, and organisations in Malaysia to showcase how they are shaping the future of the marketing landscape.

The jury panel, composed of esteemed Malaysian marketing experts, will lend their deep industry knowledge and perspectives to evaluate entries across a wide range of categories. Their involvement will be instrumental in recognising the best and most innovative work in the field.

The initial lineup of jury members includes:

Ngai Yuen Low, Group Chief Merchandise & Marketing Officer at AEON Co (M) Berhad
Stephanie Caunter, Director, Customer Insights, Engagement & Digital Experince at AIA Malaysia
Diana Boo, Chief Marketing Officer at Boost Holdings Sdn Bhd
Fatin Sarjat, Head of Marketing at Delima Oil Products at FGV Holdings Berhad
Imun Lim, Marketing Director at FrieslandCampina
Deon Lee, Director, Customers and Marketing at Lotus Malaysia
Chin Mei Lee, Chief Marketing Officer at McDonald’s Malaysia
Alex Goh, Vice President Marketing at Mr DIY Malaysia
Fiona Liao, Group Chief Marketing, Communications, and Sustainability Officer at Pos Malaysia
Tirzah Yeo, Head of Marketing at Woodpeckers Group Sdn Bhd

The NEXT Awards Malaysia features 49 categories spanning campaign work, agency performance, individual and team achievements, as well as the coveted Grand Prix honours. The Grand Prix recognises top-performing brands, agencies, and tech companies that accumulate the highest overall scores across multiple categories.

All scoring submitted by the judging panel will undergo review and verification by the head of the jury, who will also have the final say in confirming the list of finalists and winners.

A standout element of the NEXT Awards is its tournament-style format. All Bronze, Silver, and Gold awardees from the Malaysian edition will automatically progress to the NEXT Awards Asia-Pacific (APAC) finals, where they will go head-to-head with top winners from the Philippines, Indonesia, and the broader region. The regional showdown is set to take place on 28 November 2025 in Singapore.

Its judging criteria are as follows:

Marketing campaign categories:
- Objective (20%)
- Strategy (25%)
- Execution (25%)
- Results (30%)
Agency categories:
- Performance (25%)
- Culture (25%)
- Innovation (25%)
- Influence (25%)
Individual categories
- Business Contributions (35%)
- Leadership (35%)
- Industry Influence (30%)
Team categories
- Team Culture (35%)
- Business Innovation (35%)
- Team Performance (30%)