Singapore – Assembly, a global omnichannel media agency under Stagwell, has named Sharon Soh as its managing director, Southeast Asia (SEA). The appointment is effective immediately, with Soh reporting to Richard Brosgill, Assembly’s APAC CEO.
In her new role, Soh is set to focus on embedding Assembly’s strategy into its approach to market development while unlocking business opportunities and providing tailored solutions to SEA clients. She aims to enhance clients’ experience in the region, combining local insights with global excellence.
Soh joins Assembly from IPG Mediabrands, where she served as chief design officer. She has experience across sectors like FMCG, automotive, retail, and finance. Her market understanding highlights her capability in strategic planning and spearheading business growth.
Through the appointment, Assembly is strengthening its growth strategy, complementing its established leadership in Greater China, North Asia, and Southeast Asia.
“Sharon’s appointment is a key step in our regional evolution. Her leadership will drive tighter collaboration across markets, empowering us to seamlessly fuse global excellence with deep local insights to craft strategies that drive tangible results for our clients locally and across this diverse region,” Brosgill commented.
Soh said, “I’m inspired by Assembly’s bold vision for a localised yet globally connected model, and I’m eager to contribute to its realisation. Brands today need a partner who can expertly navigate the complexities of local markets whilst capitalising on opportunities to scale globally. I look forward to working with the talented teams to drive exceptional results and cultivate deep, impactful partnerships.”
