Thailand – Popular delivery platform foodpanda is exiting the Thai market on May 23 this year amidst a continued ‘geostrategy optimisation’ done by Delivery Hero, the holding group recently disclosed.
This decision to exit this APAC market is in line with Delivery Hero’s focus on optimizing its geostrategy – as shown by the previous discontinuation of operations in countries such as Denmark, Ghana, Slovakia and Slovenia.
Despite this, Delivery Hero will continue concentrating efforts in other parts of APAC where the group sees greater return.
Moreover, the company’s regional team which provides services such as marketing and people operations for the Asia-Pacific region, and is based in Thailand, will continue to operate as usual.
“Delivery Hero thanks its employees, customers, partners and riders in Thailand and is committed to supporting them during the transition period,” the holding company stated.
It is worth noting that one of Delivery Hero’s strategies to optimise its geostratgy in APAC included the acquisition of several assets from Deliveroo in Hong Kong following the market exit of the UK-based delivery service. Moreover, Delivery Hero recently previously had plans to sell foodpanda Taiwan to Uber, but was blocked by the country’s FTC over competition concerns.
