Philippines – Pop culture lifestyle brand Funko is set to open its first licensed store in Southeast Asia in June 2025. The store, to be established in the Philippines, is under the local retailer Funtastik Enterprises Corp.
The expansion in the region is part of Funko’s growth strategy, bringing the brand closer to fans internationally. With Filipinos ranking among the top most engaged Funko fans, the strategic move is expected to boost local engagement while attracting new fans.
Funtastik’s partnership with Funko reflects its expertise in the market, including its focus on customer service.
The Funko store will be located in SM Mall of Asia. The shop will be offering exclusive product launches and interactive areas. Various collectibles, including the Funko Pop, Bitty Pop, and Loungefly lines will be available in the store.
“As a global brand, Funko is committed to expanding our presence in the most engaged and fastest-growing fan communities. The Philippines is one of our strongest-performing markets in Asia, and this licensed store represents our investment in its passionate fanbase. We’ve seen remarkable success with similar stores in the Middle East, and we’re excited to bring that momentum here,” Cynthia Williams, CEO of Funko, Inc., said.
“By deepening our retail footprint and enhancing direct-to-consumer experiences, we hope to inspire connection, self-expression, and fun for our fans—wherever they are in the world,” Williams added.
Funko, based in America, manufactures various figures, plush, and apparel among others. It has one of the largest selection of pop culture licenses worldwide.
