Adobe taps Lara Balazs as new chief marketing officer, executive vice president of global marketing

San Jose, California – Adobe has appointed Lara Balazs as chief marketing officer (CMO) and executive vice president of global marketing.

In her new role, Balazs will spearhead the global marketing organisation and its operations for Adobe.com, campaigns, communications, social media, and other events.

Previously, Balazs served as CMO and general manager of strategic partner group at Intuit, a financial software and services company. During her tenure, she contributed to reimagining Intuit’s brand and boosting its brand awareness. She also led the ProTax Group, driving its corporate reputation to its peak in four decades.

Additionally, Balazs has held leadership roles at companies such as Amazon, Visa, and Nike. She helped usher Visa into the world of digital payments, leading the launch of Visa Checkout and Apple Pay.

Shantanu Narayen, chair and chief executive officer at Adobe, said, “We’re delighted to welcome Lara Balazs to lead Adobe’s Global Marketing Organization. As Adobe continues to deliver industry-leading product innovations across content creation and digital marketing, Lara’s unique experience across B2C and B2B industries and deep insights as an Adobe customer will help us engage our growing universe of users more effectively while expanding Adobe’s brand reach and impact.”