Singapore – Starbucks has teamed up with Universal Pictures to celebrate the cinematic release of Wicked through new beverages and merchandise launches.
In time for the film’s debut in theatres, Starbucks is set to release Wicked-themed products on Nov. 20 across select markets in Asia-Pacific.
Inspired by the characters Glinda and Elphaba, Starbucks is releasing two handcrafted beverages for a limited time.
The Glinda-inspired Mango Dragonfruit beverage combines coconut milk and ruby-red cookie crumbs, reminiscent of the character’s pink potion. Meanwhile, Elphaba’s Cold Brew combines Starbucks Cold Brew with matcha foam and a hint of peppermint.
The beverages will be available in Australia, Malaysia, the Philippines, Singapore, and Vietnam.
In addition, a variety of cold cups, tumblers, keychains, and other merchandise will also be available. Customers can also avail of Starbucks Cards and eGifts, also with Wicked-inspired designs.
The merchandise line-up is available for customers in Australia, India, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
“As Wicked makes its long-awaited big-screen debut, we’re thrilled to be celebrating its enduring legacy of friendship and community, electrifying the senses in ways only Starbucks can,” Samuel Fung, vice president of product and marketing at Starbucks Asia-Pacific, said.
“By joining forces with Universal Pictures, we invite customers and Ozians to a magical Third Place where they can connect over this pop culture moment while indulging in Oz-themed beverages and merchandise. Together we’re unlimited – in our potential to create unforgettable experiences that uplift the everyday,” Fung added.
