Malaysia – The Taiwan Tourism Administration in Kuala Lumpur has collaborated with renowned local artist Book of Lai to launch the vibrant ‘Jom Taiwan: Ride the Adventure’ campaign, aimed at enticing more Malaysian travellers to explore Taiwan.
The campaign features four key themes: “Jom Taiwan Makan-makan (food),” “Jom Taiwan Lihat-lihat (sightseeing),” “Jom Taiwan Main-main (activities),” and “Jom Taiwan Rasa-rasa (culture or aesthetic),” each showcasing Taiwan’s culinary delights, stunning scenery, thrilling activities, and vibrant cultural heritage. These themes are prominently displayed at the Kuala Lumpur Monorail and the bustling Bukit Bintang MRT station.
Malaysian illustrator Book of Lai has transformed the KL Monorail and its surroundings into an immersive space that allows commuters to experience the unique allure of Taiwan. This creative installation makes them feel as though they are surrounded by Taiwan’s breathtaking landscapes, sparking their enthusiasm for visiting the country.
At the launch press conference, James Bu, representative of the Taipei Economic and Cultural Office in Malaysia, stated, “From January to May this year, more than 200,000 Malaysians travelled to Taiwan, a nearly 20% increase compared to the same period last year. With the theme ‘JOM Taiwan: Ride the Adventure,’ we are using fantastical illustrations to showcase Taiwan and attract Malaysians to explore Taiwan’s food, attractions, and culture, experiencing our warm hospitality.”
Actor Jack Tan, star of the film “Abang Adik,” expressed that “the most beautiful scenery in Taiwan is its people,” emphasising the warmth and friendliness he encountered during his visit.
Malaysian Muslim actress Soffwany Yusoff also highlighted that Taiwan boasts numerous halal-certified restaurants and a wide variety of halal food, making it an ideal travel destination for Muslims. She also enthusiastically praised Taiwan’s beef noodles.
