Tag: immersive campaign
Vietnam – LG Electronics (LG) has rolled out the “Housewarming by LG” campaign, a regional experiential marketing campaign designed to bring Korea’s signature housewarming culture to Southeast Asian consumers. The campaign opened on May 19 at Another Saigon, a brand experience venue...
India – KitKat, in collaboration with creative agency VML and Delhi-based production house The Other Half, has introduced an experiential campaign centred on a vending machine designed to encourage people to pause during their day. Called “The Slooowest Vending Machine in the World”, the installation...
Hong Kong – Commemorating 160 years of service, HSBC has opened an immersive exhibition that traces its evolution and enduring relationship with Hong Kong through rare artefacts and interactive displays. Titled “HSBC 160th Anniversary Exhibition: From Stories Long Ago to Visions of Tomorrow”, the public...
Thailand – Toyota Motor Thailand has partnered with Dentsu Thailand for its 2025 road safety campaign, transforming parts of Bangkok into immersive “Checkpoints of Loss” that highlight the emotional consequences of speeding-related accidents. Carrying the message “The Faster You Go, The Faster You Lose”,...
Thailand – Vaseline has teamed up with the hit HBO Original series ‘The White Lotus’ for its third season, unveiling an immersive campaign for the launch of Vaseline Gluta-Hya SPF 50. As part of the partnership, Vaseline is releasing a series of short films inspired by The White Lotus, reflecting its...
The Taiwan Tourism Administration in Kuala Lumpur has collaborated with renowned local artist Book of Lai to launch the vibrant 'Jom Taiwan: Ride the Adventure' campaign, aimed at enticing more Malaysian travellers to explore Taiwan.
