Programmable Email: Connecting the CX Dots in 2023

June 21, 2023 |

2:00 pm

SGT |

60 minutes

Nobody wants to receive the same email campaigns. Consumers of today want to be approached by their communication style, preferring to connect and relate with brands they support. 

It is essential for brands to successfully reach the inbox of their consumers, and be able to create more personalised experiences for them. The challenge arises, however, in getting an impressive impact from various generational cohorts.

To equip marketers in optimising their email marketing strategies, MARKETECH APAC invited top industry leaders in Southeast Asia to share their programmable email strategies that will help brands stay on par in the ever-evolving CX landscape.

Agenda

June 21, 2023

02:00 PM - 02:20 PM SGT
PRESENTATION: From Mediocre to Memorable: The Art and Science of Impactful Email Marketing

Join us for an insightful webinar as we delve into the world of email marketing and debunk the myth that it’s a dying strategy.

We will discuss:
1. Why email marketing is not dead (and very much alive)
2. Art of standing out from the ‘sea of sameness’, sharing practical tips on how to create genuine and impactful email marketing content
3. The secret sauce: competitive email intelligence, sharing how you can leverage competitive data to optimise your campaigns and achieve better results

Don’t miss this opportunity to revolutionise your email marketing strategies and unlock the path to success!

Geraldine Chen

Business Development Manager | MessageBird

June 21, 2023

02:20 PM - 03:00 PM SGT
PANEL DISCUSSION: Making Your Way to Consumers’ Inbox: How to channelize customer behaviour to programmable email strategies
  • Understand: What do consumers really want to see in brand-led emails, how frequently do they want to receive them, and what timeslots are most optimal?  
  • Strategise: What email creatives and messaging are best for each generational cohort – Millennial, Gen Z, and Gen X? 
  • Personalise: How can brands develop a holistic email campaign that would deliver personalised messaging for each stage of the funnel? 
  • Repeat: How can marketers replicate success in their programmable email strategies and what pitfalls must they steer clear of?
Alrick Oh

VP of Marketing | Coinhako

Nancy Almasco

Marketing Director | FlowerStore.ph

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Speakers

Alrick Oh
VP of Marketing | Coinhako
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About Alrick Oh

Alrick Oh

VP of Marketing | Coinhako

Alrick Oh is the VP of Marketing at Coinhako, a Singapore grown and market-leading platform for access to the crypto-economy in Asia. A seasoned professional in the digital assets industry since 2017, Alrick specializes in growth, marketing, and communication strategies for crypto businesses, applications, and web3 projects. He also acts as an advisor to several projects within and outside of the web3 space and has angel investments in various startups.

Nancy Almasco
Marketing Director | FlowerStore.ph
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About Nancy Almasco

Nancy Almasco

Marketing Director | FlowerStore.ph

Nancy has over 10 years of experience in digital marketing and e-commerce. She enables businesses to scale and disrupt the competitive landscape with strategies based on data and consumer insight. She is currently the Marketing Director of FlowerStore.ph, the Philippines’ #1 Online Gift Store. Nancy is set to launch her own digital firm which focuses on providing services to SMEs, startups, and scaleups.

Geraldine Chen
Business Development Manager | MessageBird

About Geraldine Chen

Geraldine Chen

Business Development Manager | MessageBird

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MessageBird

MessageBird’s mission is to create a world where communicating with a business is as easy as talking with a friend. We power communication between businesses and their customers — across any channel, always with the right context, and on every corner of the planet. If you’ve ever ordered takeaway, returned a package, contacted customer service, or requested a login code, it’s almost guaranteed your interactions have been powered by MessageBird’s technology.

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