Omnichannel Journey Mapping: Connecting the CX Dots in 2023

Always-on and digital-first. Two buzzwords that marketers today are very aware of and striving towards. But with all the solutions out there for omnichannel journey mapping, how do you know it’s the one? How do you know that you are following the ideal map to each step of your customer’s interaction with your brand?

This panel discussion will dive into creating the seamless customer buying journey for any channel that adapts, bridges silos, is always-on, and is digital-first – with top marketing leaders across Southeast Asia.

Agenda

25 May 2023

2:00 pm

-

2:20 pm

SGT

KEYNOTE PRESENTATION: CREATE A SEAMLESS BRAND EXPERIENCE: CHARTING YOUR OMNICHANNEL ENGAGEMENT STRATEGIES

Marketers know that linear user journeys are dead. Users control their own journeys and how. The best marketers look to identify and reduce points of friction in this customer journey, but we don’t always know where to start.

Join us in this session to better understand what omnichannel should mean to you, what tools and resources you have at your disposal and how to bring it all together.

Learn from real-life examples of brands that are benefiting from it.

25 May 2023

2:20 pm

-

3:00 pm

SGT

Panel Discussion: Solving the Omnichannel Conundrum: Creating a seamless customer journey in an always-on digital sphere

Linear is dead: Making sense of a customer journey that can start from anywhere — and lead to any channel
Alleviating friction: Meeting where the customers are in an always-on and digital-first buying journey
Bridging the silos: Integrating consumer data off different channels in the omnichannel structure
Adapting the engagement: Operationalising the omnichannel path for brands’ different use cases

Iris Lee

Regional Brand Director

CARSOME

Bea Atienza

Impactful Brand Experience Lead

Colgate-Palmolive

Nancy Almasco

Marketing Director

FlowerStore.ph

Neha Bhasin

Director of Brand Communications

ZALORA Group

Register

Speakers

Iris Lee

Regional Brand Director

CARSOME

Here

No bio found.

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Bea Atienza

Impactful Brand Experience Lead

Colgate-Palmolive

Here

Bea is an award-winning digital strategist with expertise in innovating brand experiences through digital transformation. Over the past 18+ years, she has led local, regional and global remits with senior roles in Manila, Shanghai and Singapore. As Marketing Director, Impactful Brand Experience (IBE) Leader at Colgate-Palmolive Philippines, she leads integrated performance media strategy and brand ecosystem development. Prior to CPPI, she was Chief Strategy Officer at Dentsu Philippines and concurrently General Manager at iProspect. She previously held planning leadership positions at Edelman Digital Singapore, Wunderman Singapore and McCann Shanghai / Manila.

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Merlvin Tan

Team Lead – APAC Sales

MessageBird

Here

No bio found.

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Nancy Almasco

Marketing Director

FlowerStore.ph

Here

Nancy has over 10 years of experience in digital marketing and ecommerce. She enables businesses to scale and disrupt the competitive landscape with strategies based on data and consumer insight. She is currently the Marketing Director of FlowerStore.ph, the Philippines’ #1 Online Gift Store. Nancy is set to launch her own digital firm which focuses on providing services to SMEs, startups, and scaleups.

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Neha Bhasin

Director of Brand Communications

ZALORA Group

No bio found.

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