Singapore – Creative agency We Are Social has been appointed to spearhead global fashion brand H&M’s creator strategy and engagement in Asia.
We Are Social’s remit encompasses strategy development, end-to-end content creator management, and local market research. The agency will manage the account from its regional hub in Singapore, ensuring collaboration with local teams for effective execution.
The appointment adds H&M to We Are Social’s roster of clients, which includes Samsung Mobile, HBO, UOB, and Ferrari.
Elin Sandberg, head of marketing at H&M East Asia, commented, “We have a passion for engaging with our community of fashion aspirers, and we know that content creators are a key source of inspiration for them. As H&M continues to elevate our brand experience across East Asia, we are happy to partner up with We Are Social to help us engage and connect with the content creators our customers love.”
Nai Yen Wang, managing director of We Are Social Singapore, said, “We are delighted to partner with H&M to amplify the brand’s presence with a carefully curated mix of content creators in its key markets. Asia is home to some of the most active consumers of social media content, making it critical for brands in this region to have a robust influencer strategy in place as part of their marketing mix.”
