Visa launches SME online toolkit, enhancing contactless payments for tourism merchants

Manila, Philippines – Global digital payments company Visa has launched its latest resource offerings to assist Filipino merchants, especially small and medium-sized businesses (SMEs).

Taking full advantage of Visa’s digital payment solutions, this online toolkit aims to optimise the customer shopping experience and increase sales, particularly in the Philippine tourism sector.

This is part of Visa’s commitment to empower Filipino SMEs and boost tourism, a crucial growth sector for the economy, by helping more merchants offer seamless contactless payments.

The SME online toolkit offers merchants detailed, step-by-step instructions in English, including a script for cashiers on how to initiate and complete digital payment transactions.

The toolkit describes how most Visa cards have the contactless feature as identified by the symbol and includes instructions on how customers can tap the terminal with their card themselves to make payments.

Additionally, this toolkit offering from Visa comes alongside its other efforts to promote tourism in the Philippines, with its participation in the Philippine Department of Tourism’s tourism summit as a panel, as well as a partnership with the Pacific Association of Tourism (PATA) wherein Visa led a workshop trained tourism SMEs on financial, risk management, digital skills, and highlighting digital payments preferred by tourists.

Talking about this initiative, Jeff Navarro, country manager for Visa Philippines, said, “Visa is committed to empowering businesses with the latest payment technologies and enabling contactless payments to support the growth of tourism in the Philippines. With Visa’s new SME online toolkit, we hope to facilitate the widespread adoption of digital payments among SMEs, addressing the needs of the travel ecosystem and aligning with the preferences of today’s travellers.”