Ho Chi Minh City, Vietnam – About 81% of Vietnamese travellers say they are likely to use artificial intelligence (AI) to plan their next trip, the highest rate in Asia and well above the regional average of 63%, according to a new report by Agoda.
The report identifies Vietnamese travellers as the region’s most enthusiastic adopters of AI for travel planning. While adoption remains at an early stage, overall sentiment toward the technology is largely positive.
According to the study, 86% of Vietnamese travellers either trust AI-generated information or feel neutral about it, with 59% expressing a neutral stance and 28% saying they actively trust AI. The findings point to potential for wider adoption as AI-powered travel tools become more familiar and widely available.
The report also notes that Vietnam’s rapid digital transformation and expanding tech ecosystem have contributed to the growing integration of AI across everyday activities, including travel planning.
Among Vietnamese users already engaging with AI tools, the most common uses include recommendations for local attractions and activities, suggestions for restaurants and dining options, personalised travel itineraries (30%), and real-time language translation (30%).
Commenting on the findings, Lam Vu, country director for Vietnam at Agoda, said, “It is impressive to see how open Vietnamese travellers are to applying technology to their travel journeys. This strong interest in AI reflects a broader mindset of curiosity, efficiency, and personalisation. As a digital travel platform, Agoda continuously invests in innovating our technology to deliver seamless, intuitive experiences – empowering travellers to explore the world in ways that suit their own preferences, pace, and style.”
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