Mumbai, India — IGP, a global direct-to-consumer gifting platform, has partnered with Tim Hortons India for an initiative marking International Men’s Day. The activity, which took place on November 19, reflects a growing trend among brands to participate in smaller cultural moments and lesser-highlighted observances.
The collaboration, extended to selected Tim Hortons outlets across India, aimed to highlight International Men’s Day as an occasion for recognition and appreciation. While events such as International Women’s Day receive widespread brand attention, companies are increasingly acknowledging the value of engaging with other commemorative days that encourage reflection and gratitude.
As part of the initiative, men visiting Tim Hortons stores nationwide on November 19 received a curated surprise from IGP, accompanied by a message of appreciation. According to both companies, the gesture was designed to be thoughtful and premium, aligning with a shared focus on creating memorable customer experiences.
Tarun Joshi, founder and CEO of IGP, said, “At IGP, we’ve always believed that gifting has the power to acknowledge emotions that often go unspoken. International Men’s Day is one such moment, a reminder to appreciate the men who support, nurture, and anchor our lives.”
Tarun added, “Our collaboration with Tim Hortons is a way to encourage that sentiment. A small act of appreciation can truly uplift someone’s day, particularly for men who rarely receive it. We remain committed to crafting more such heartfelt moments for our audiences.”
On the other hand, Tarun Jain, CEO of Tim Hortons India, added, “So many of the roles men play go unspoken, unnoticed, and understated. At Tim Hortons, we believe that recognition matters. This International Men’s Day, together with IGP, we are bringing those contributions to the forefront. Our gesture serves as a simple acknowledgment of the men who support, contribute, and positively influence the world around us every day.”
The initiative highlights the two companies’ view that small acts of appreciation can have a meaningful impact and that thoughtfully crafted experiences can leave a lasting impression.
