Kuala Lumpur, Malaysia – Creative and media agency Tilt has been appointed by KAPA Design Collective to lead the home transformation brand’s integrated social media strategy and creative development. The appointment follows a competitive pitch and marks a key milestone for KAPA as it sharpens its focus on building a consumer-driven, design-led brand.
A subsidiary of HM International Holdings Limited, Tilt clinched the win by showcasing a strong alignment with KAPA’s vision of delivering architectural-grade home transformations through a collective of top-tier architects and designers. The agency’s social-first strategy impressed by blending trend-forward content with a nuanced understanding of KAPA’s high-end target market — affluent landed property owners seeking elevated, seamless design-and-build experiences.
Tilt’s creative proposal aimed to bring KAPA’s unique value proposition to life on digital platforms: offering homeowners expert-led design integrity and bespoke transformations tailored to their personal style and aspirations.
“This partnership marks an exciting chapter for KAPA,” said Ar. Kee Jing Zhi, co-founder of KAPA Design Collective. “Tilt’s ability to translate our curated approach and design ethos into dynamic, compelling social storytelling will allow us to engage meaningfully with our audience. Their creative precision and understanding of our vision made them the ideal partner.”
Karn Singh, group creative director at Tilt, added, “KAPA doesn’t just build homes. It curates stories in concrete, timber and light. We’re here to bring those stories into the digital space with craft, clarity and a distinct point of view.”
As part of the engagement, Tilt will focus on strengthening KAPA’s brand consistency across digital platforms, while fostering authentic connections with a discerning audience that values trust, personalisation, and wellness-centric living. This mandate also follows the recent appointment by the PAP Community Foundation to the agency in order to handle its recruitment campaign.
