Tag: Tiger Beer
Kuala Lumpur, Malaysia — Tiger Beer is giving football fans a new way to put their match instincts to the test with the launch of its ‘Tiger Football Heat League,’ a new campaign designed to bring supporters closer to the action before kick-off! As part of the brand’s ongoing ‘Brewed for the Heat...
The initiative highlights the brand’s association with tropical climates and social gatherings, and will feature a series of experiential stops across selected locations in the Klang Valley throughout May.
Singapore – After decades of brewing on home soil, Heineken is preparing to pull back from large-scale production in Singapore, recasting the city as a hub for brand and distribution rather than the brew itself. The company said it will progressively wind down brewing operations by end-2027, shifting...
The expanded mandate follows a competitive pitch win for Tiger Beer and reflects HEINEKEN Malaysia’s ongoing confidence in Archetype’s communications approach, which focuses on earned media and integrated storytelling.
Singapore — Tiger Beer is marking Chinese New Year with an island-wide campaign that blends time-honoured traditions with modern digital engagement, introducing its first-ever five-lion dance troupe alongside a shareable festive experience designed to help Singaporeans “Send The Huat”. As Singapore’s...
According to the brands, the collection takes visual cues from Japanese izakaya culture and the vibrancy of Asian street storefronts.
The campaign sits under Tiger’s new local platform, “Our Roar, Our Way,” a celebration of the unapologetic ways Singaporeans live, connect, and express themselves. And in true local fashion, the game nods to the nation’s famously kiasu, must-win spirit — the same drive that has propelled Singapore’s...
Whether it’s the way we go all out for the people we love, express ourselves in unexpected ways, or fuse tradition with modernity, this film is a powerful reminder that no one defines us but ourselves.
Through these multi-year partnerships, Tiger Beer reinforces its enduring commitment to sparking connections that bring fans in Asia and beyond closer to the clubs they love.
Tiger® Beer, in collaboration with agency LePub Singapore, has launched the ‘You Never Roar Alone’ campaign, unveiling its brand evolution.
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