Tag: Tiger Crystal

Singapore – International premium beer from Asia, Tiger Beer, has launched the latest instalment of the ‘Brewed for your fire campaign’, a campaign which positions Tiger Crystal as the ultimate crystal-cold refreshment for those “who passionately pursue their dreams and aspirations.” 

Created by BBH Singapore and LePub APAC, their task was to evolve the already successful ‘Brewed For Your Fire’ campaign in a way that ensures Tiger Crystal continues to stand out in the category with its unique point of view on premium refreshment. ‘Brewed for your fire’ revolves around the thought that when individuals follow their dreams and excel at what they love, they deserve a crisp and smooth refreshment that’s ‘brewed for your fire’. 

“Tiger Beer believes everyone should pursue their passions fearlessly, yet we all have moments of doubt when our confidence wavers. In these moments, it’s important to find that spark that comes from doing what you love, igniting your inner fire. And in those ‘on fire’ moments, there’s nothing more refreshing than a crystal-cold, extra smooth Tiger Crystal,” explains Sean O’Donnell, global brand director at Tiger Beer.

The product, Tiger Crystal, is said to be brewed at -1 degrees Celsius with a unique filtration process for a lighter, smoother, and crisper taste. ‘Brewed for your fire’ tells the story of a group of partygoers who find themselves totally in the zone and ‘on fire’ whilst dancing at a house party. To visualise how this feels, the film’s mixed-media technique is inspired by the memes, GIFs, and TikToks of Gen Z’ers.

Sascha Kuntze, chief creative officer at BBH Asia Pacific, explains, “A giant Yeti, crazy eskimos, a gate-crashing skier, a girl riding a giant Tiger – what a party, what a visual spectacle and all mixed to a killer soundtrack. We haven’t seen beer celebrated quite like this before and we are extremely proud of the world we have conjured up for Tiger in this film and the brave clients who came on this ride with us.” 

Cyril Louis, executive creative director at LePub APAC, adds, “We wanted to make people feel what it is like to be in the zone through the film’s protagonist. At first, she is unsure of herself when invited onto the dancefloor, but she soon finds her inner Tiger fire, and the fiery, high-energy visuals spread to show more individuals being ‘on fire’ and in the zone.”

“Tiger® knows what confidence and defying the odds mean. It was born at a time when few believed that an ice-cold beer could be brewed in the tropical heat of Asia, in a place where no barley or hops would grow. Today, it continues to celebrate the confidence that allowed it to do what it believed in – brewing a winning beer on the equator that has won more than 40 international awards and is enjoyed in more than 60 countries worldwide,” said the brand. 

Directed by Brazilian trio YOUTH, ‘Brewed For Your Fire’ has recently launched in all key Tiger markets.

Singapore – The global beer brand from Asia, Tiger, has just unveiled its newest campaign for one of its brands, ‘Tiger Crystal’, following the recent revamp it applied to its packaging before the start of the year. 

The campaign, which is developed for a global release, is a true testament to the brand’s personality and creative trademark – taking on the energetic and fierce attitude. 

Titled, ‘Brewed for your Fire’, the brand film captures four passionate individuals experiencing each of their exhilarating ‘on fire’ moments. These moments of passion and life are then best capped off with the equally “crisp, smooth” refreshment the Tiger Crystal drink gives.

https://www.youtube.com/watch?v=gTTAKIib8_A

Tiger describes the campaign as one that celebrates the spark of confidence that enables one to pursue his or her passions fearlessly. 

“At the peak of our confidence, we are in the zone, on a roll, ‘on fire’, doing something we truly love,” said the brand. 

Furthermore, the Tiger brand says that it knows what confidence and defying the odds mean the most, having been born at a time when few believed that an ice-cold beer could be brewed in the tropical heat of Asia, which was in the 1930s, and in a place where no barley or hops would grow. 

Sean O’Donnell, global brand director for Tiger, commented, “Tiger believes everyone should live true to their passions. It’s not always easy for people, especially in a world where there’s so much pressure to compromise, conform and fit in. But Tiger believes; be bold and go for it! Embrace your passions and ignite your inner fire.”

Tiger is currently present in 50 markets around the world. Aside from the brand film, the brand will also be rolling out a global through-the-line campaign starting this July 2021.