Tag: Streaming
Audiences across Southeast Asia now have more ways to watch content than ever before. They stream on mobile devices during commutes, watch on smart TVs at home, and move between platforms throughout the day. For advertisers, this obviously creates a massive opportunity to reach engaged viewers, but it...
Akshay noted that the CTV–mobile bridge is just the beginning for the seamless handoff between CTV and mobile.
Malaysian CTV viewers tend to skew toward higher socio-economic groups, with 58% of respondents coming from high-income households — notably above the regional average of 47%. The study shows that over a quarter of Malaysian viewers spend between US$20 to US$29 on monthly streaming subscriptions.
Nine has announced a major strategic realignment of its streaming and broadcast division, revealing a new leadership structure and operational framework aimed at driving growth, accelerating innovation, and strengthening its market position across free-to-air and subscription platforms.
In her role, she will be reporting to Salek Brodsky, senior vice president and general manager at Samsung TV Plus. Prior to Samsung, Brigitte held roles at Network Ten, Foxtel, HBO and NBCUniversal.
The partnership will kick off its first live event from the Los Angeles Dignity Health Sports Park on May 12th starting at 9 AM SGT, with a star-studded concert to remember.
Recognising the shift in viewing habits and the prevalence of "doomscrolling" during Ramadan, the sooka Ramadan - Buat Puasa Tak Terasa (ease your fasting struggles) campaign aims to offer a refreshing alternative: engaging content on the sooka streaming platform.
Leveraging Nine’s cutting-edge technology, Max will play a pivotal role in Nine’s digital video offering for advertisers, represented nationwide by Nine Sales.
Meanwhile free, ad-supported platforms are popular among Singaporean consumers, 60% of whom identify cost as a key factor in their choice of video streaming platform.
As launch partner, Max’s expanded content offering will be available to Foxtel’s 1.4m residential subscribers at no additional cost to their Foxtel subscription. In addition, the Max app will be available on Hubbl, offering easy access with seamless integration into the user interface.
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