Tag: sponsor

Philippines – MARKETECH APAC is excited to welcome Adobe as a platinum sponsor for its inaugural “E-Commerce Marketing in the Philippines 2024” conference. At the forefront of the event, Adobe will lead discussions on harnessing generative AI to transform e-commerce excellence and elevate customer experiences.

The company’s vast product portfolio across Adobe Creative Cloud, Adobe Document Cloud, and Adobe Experience Cloud gives millions of customers—from individual creators to global brands—everything they need to design and deliver exceptional digital experiences.

For this conference, Ankit Agarwal, senior solution consultant for commerce at Adobe, will deliver a keynote presentation on revolutionising e-commerce through generative AI. The presentation will focus on enhancing efficiency and scalability, highlighting AI-driven merchandising services designed to boost conversion rates and increase average order value.

The presentation will also showcase the use of tools such as Adobe Experience Manager, Adobe Firefly, Adobe Express, and Adobe Stock for efficient asset management and seamless integration across commerce sites. Additionally, it will delve into the significance of tracking and analysing campaign success and content performance with Adobe Gen Studio.

Furthermore, Agarwal will participate in the panel discussion titled “Shake Up Your CX Game with Generative AI.” He will be joined by Jeremiah Su, co-founder of Superminted, and Roki Ferrer, head of data at dentsu International, who will serve as the discussion’s moderator.

The discussion will cover topics such as leveraging generative AI to personalise e-commerce, marketing, and software development, aligning AI capabilities with business goals and customer needs for quick wins and long-term success, and delivering genuine, customer-centric experiences in real-time for superior customer experience.

Teddy Cambosa, regional editor at MARKETECH APAC, said, “We are thrilled to welcome Adobe as a Platinum Sponsor for our event. Their commitment to enhancing e-commerce and customer experience (CX) strategies is truly transformative. With Adobe’s innovative solutions, companies are empowered to create seamless, personalized experiences that drive growth and delight customers. Together, we’re shaping the future of digital commerce.”

MARKETECH APAC’s “E-Commerce Marketing in the Philippines 2024” conference marks the second instalment of the E-Commerce Marketing Series. This event will feature a robust lineup of industry leaders from prominent local and global brands, including Adobe, Colgate-Palmolive, Home Credit Philippines, L’Oréal, Nestlé, PRIMER Group of Companies, and more

Head over to the official event site to see the full agenda and roster of speakers for “E-Commerce Marketing in the Philippines 2024.” 

Singapore – Adobe is proud to announce its participation as platinum sponsor for MARKETECH APAC’s “What’s NEXT 2024: Marketing in Singapore” and “What’s NEXT 2024: Marketing in the Philippines”. 

The company’s vast product portfolio across Adobe Creative Cloud, Adobe Document Cloud and Adobe Experience Cloud gives millions of customers—from individual creators to global brands—everything they need to design and deliver exceptional digital experiences.

In the recently concluded Singapore conference,Gaurav Srivastava, practice lead at Adobe, presented a keynote presentation on the role of generative AI in enhancing marketing campaign strategies and processes. He discussed the AI landscape, the common struggles marketers face in adopting AI, and what marketers can get when they finally enable generative AI in their marketing process. 

Additionally, Annie McNamara, head of business development at Adobe Asia, was part of the panel discussion titled ‘Empowering Hyper-Personalisation: Elevating CX through Customer Intelligence’. She joined other marketing leaders in sharing their insights on data personalisation and examining real-time personalisation strategies to enhance customer experiences for instant engagement.

For the Philippine conference, Gaurav Srivastava will once again give a keynote presentation on the significance of generative AI in improving marketing strategies and processes. Together with him is Chin Wee Ko, manager and principal for SEA at Adobe, who will be joining one of the conference’s panel discussions titled ‘Pioneering Mobile-First Conversations: Why engaging with omnishoppers should be part of your CX strategy’. Chin Wee and other marketing leaders will discuss the emergence of omnishoppers, the impact of technology on consumer behaviour, and the importance of designing effective conversational interfaces. 

Teddy Cambosa, regional editor at MARKETECH APAC, commented, “Generative AI emerges as the virtuoso of modern business orchestration, conducting a symphony of creativity and compliance in sales and marketing efforts. Through its mastery, businesses unlock a treasure trove of limitless possibilities, where every idea becomes a beacon of inspiration, guiding brands towards the crescendo of success in the dynamic marketplace of tomorrow. We’re honoured to have Adobe lead the conversation recently on GenAI during our Singapore conference, and we look forward to them once again leading the GenAI discourse–this time across our diverse Philippine marketing delegate lineup.”

MARKETECH APAC’s “What’s NEXT 2024: Marketing in the Philippines” conference is the third instalment of the What’s NEXT 2023-2024 Series conferences. It will feature a diverse lineup of industry leaders across multiple local and global brands including Adobe, Brandwatch, Cebu Pacific Air, Colgate-Palmolive, DITO, Emma – The Sleep Company, foodpanda Philippines, GoTyme Bank, Home Credit Philippines, UnionBank, and more. 

Head over to the official event site to register using the code [ADOBE20] for a discount. 

Meanwhile, the recently concluded “What’s NEXT 2024: Marketing in Singapore” conference also featured a diverse lineup of marketing leaders across Singapore, representing local and international brands including DirectAsia, Grab, HP, Johnson & Johnson, Kaspersky, Singapore Management University, Singapore Post, Standard Chartered Bank, StarHub, The LEGO Group, and more.

Check out the post-event article here to uncover all the exciting highlights and insights from the conference.