Philippines – MARKETECH APAC is excited to welcome Adobe as a platinum sponsor for its inaugural “E-Commerce Marketing in the Philippines 2024” conference. At the forefront of the event, Adobe will lead discussions on harnessing generative AI to transform e-commerce excellence and elevate customer experiences.
The company’s vast product portfolio across Adobe Creative Cloud, Adobe Document Cloud, and Adobe Experience Cloud gives millions of customers—from individual creators to global brands—everything they need to design and deliver exceptional digital experiences.
For this conference, Ankit Agarwal, senior solution consultant for commerce at Adobe, will deliver a keynote presentation on revolutionising e-commerce through generative AI. The presentation will focus on enhancing efficiency and scalability, highlighting AI-driven merchandising services designed to boost conversion rates and increase average order value.
The presentation will also showcase the use of tools such as Adobe Experience Manager, Adobe Firefly, Adobe Express, and Adobe Stock for efficient asset management and seamless integration across commerce sites. Additionally, it will delve into the significance of tracking and analysing campaign success and content performance with Adobe Gen Studio.
Furthermore, Agarwal will participate in the panel discussion titled “Shake Up Your CX Game with Generative AI.” He will be joined by Jeremiah Su, co-founder of Superminted, and Roki Ferrer, head of data at dentsu International, who will serve as the discussion’s moderator.
The discussion will cover topics such as leveraging generative AI to personalise e-commerce, marketing, and software development, aligning AI capabilities with business goals and customer needs for quick wins and long-term success, and delivering genuine, customer-centric experiences in real-time for superior customer experience.
Teddy Cambosa, regional editor at MARKETECH APAC, said, “We are thrilled to welcome Adobe as a Platinum Sponsor for our event. Their commitment to enhancing e-commerce and customer experience (CX) strategies is truly transformative. With Adobe’s innovative solutions, companies are empowered to create seamless, personalized experiences that drive growth and delight customers. Together, we’re shaping the future of digital commerce.”
MARKETECH APAC’s “E-Commerce Marketing in the Philippines 2024” conference marks the second instalment of the E-Commerce Marketing Series. This event will feature a robust lineup of industry leaders from prominent local and global brands, including Adobe, Colgate-Palmolive, Home Credit Philippines, L’Oréal, Nestlé, PRIMER Group of Companies, and more
Head over to the official event site to see the full agenda and roster of speakers for “E-Commerce Marketing in the Philippines 2024.”
