Tag: Singapore

Singapore  – L’Oréal Travel Retail has unveiled the first A.G.E Lab of its medical aesthetic skincare brand, SkinCeuticals, at Changi Airport. The pop-up is located at Terminal 3 Departure Transit of the airport from April 27 to June 4, 2025.

Through A.G.E. Lab, L’Oréal Travel Retail and SkinCeuticals offer travellers the opportunity to enhance their skincare regimen with aesthetic devices. The move is part of SkinCeuticals’ mission to provide skincare solutions to a global audience, making them accessible for travellers.

Visitors of the pop-up are greeted by an installation inspired by the A.G.E. Interrupter Ultra Face Cream that targets signs of ageing. The pop-up experience includes a complimentary skin analysis using SkinCeuticals’ SkinScope 2.0 Analysis that uses multi-spectral imaging. It also leverages artificial intelligence for personalised product recommendations for travellers.

Pop-up lab visitors can also enjoy an exclusive facial treatment, available from 9 a.m. to 9 p.m. daily.

As part of the launch, SkinCeuticals is also introducing its latest serum, Collagen-III Amplifier, which improves skin texture, promotes firmness, and reduces fine lines.

Jesus Abia, managing director at L’Oréal Travel Retail Asia Pacific, said, “This partnership with Changi Airport Group and The Shilla Duty Free Singapore perfectly illustrates L’Oréal Travel Retail’s vision: to create a unique travel experience and a sense of place within airports. Knowing that today’s travellers seek more than just a purchase, we offer them discovery, experience, and connection with the places they visit. This also marks the world’s first travel retail outpost for SkinCeuticals, a brand renowned for its high-quality experiences. This space reflects our commitment to elevating the travel retail experience and providing exceptional value to our clients and partners.”

“Introducing our advanced skincare innovations exclusively at Changi Airport signifies our dedication to excellence in travel retail. Both Changi 1st exclusives – A.G.E. Interrupter Ultra and Collagen-III Amplifier – underscore our commitment to superior skincare backed by advanced science. This A.G.E. Lab also demonstrates our commitment towards the travellers of today, to be able to provide science-backed medical services that align with their travelling needs,” Loic Hemard, general manager, LDB/PPD division of L’Oréal Travel Retail Asia Pacific, commented.

Jeff Lee, VP, head of international business at The Shilla Duty Free, said, “We are delighted to partner with SkinCeuticals and Changi Airport Group to introduce the A.G.E. Lab, alongside these exclusive Changi 1st product launches. This collaboration enables us to create unforgettable experiences that seamlessly blend skincare with technological advancement in beauty, offering travellers a unique opportunity to indulge in medical aesthetic skincare while on the go. At The Shilla Duty Free Singapore, we are dedicated to enhancing the shopping journey by bringing world-class brands and innovative concepts to our customers. This A.G.E. Lab embodies that mission, providing immersive and tech-forward experiences that will leave a lasting impression on every traveller.”

“We are honoured for SkinCeuticals to make their travel retail debut at Changi Airport. The brand’s innovative approach to beauty mirrors Changi’s continuous endeavour to bring fresh and memorable retail experiences to our passengers. At the outpost, travellers will not only have the privilege of being the among first to enjoy SkinCeuticals’ newly launched products, but can also indulge in exclusive skincare treatments, elevating their journey through Changi Airport,” Hung Jean, managing director, airside concessions at Changi Airport Group, said.

Singapore – Samsung, in collaboration with BBH Singapore, has launched a new global advertising campaign spotlighting the Galaxy S25 Ultra and its AI features. Powered by Google Gemini, Samsung highlights how the Galaxy S25 Ultra offers practical AI assistance for users in its campaign.

Following its initial launch campaign for the S25 Ultra, Samsung and BBH Singapore released a series of three short films showing the smartphone’s AI capabilities. 

Each film depicts scenarios where AI provides tips for cooking, laundry, and studying. The series shows the smartphone’s conversational intelligence through Gemini Live.

The campaign seeks to resonate with Gen Z audiences, who are actively seeking ‘life hacks’ content and view AI as a go-to solution

Beginning its rollout this month, the global campaign is set to run across various media channels, including television, cinema, social media platforms, and online.

Sascha Kuntze, chief creative officer at BBH Singapore, said, “This campaign captures what people really want – practical solutions that make life easier. Rather than positioning the AI as futuristic tech, we’re showing how Galaxy S25 Ultra unlocks everyday discovery and is your go-to companion for figuring things out.”

Singapore – Closeup, Unilever’s toothpaste brand, has rebranded in collaboration with creative growth agency MullenLowe Singapore. The revamped brand shifts Closeup’s focus from mere oral care to a beauty-first approach.

In a campaign with MullenLowe Singapore, Closeup highlights the importance of a bright smile in its definition of beauty. The campaign, launched in India, Indonesia, Vietnam, and the Philippines, aims to reach beauty-conscious Gen Z consumers.

The campaign features ‘White Now,’ Closeup’s new whitening products range that uses purple colour corrector technology.

Closeup and MullenLowe Singapore tailored campaign content for different touchpoints. It includes assets that are platform-specific, ensuring relevance and engagement.

In India, Closeup designed digital-centric campaigns, using a social-first approach to engage younger audiences.

Gem Laforteza, Unilever’s global brand director for Closeup, said, “Your smile is an essential part of your looks, a big part of your vibe and your confidence. Teeth whitening is not only oral care, it’s beauty. We’ve created Closeup White Now to celebrate the joy of beautifying. It’s also an expression of closeness & attraction, which Closeup has always stood for.”

Meryke Naude, beauty creative director at MullenLowe Singapore, said, “Closeup’s rebrand is built on deep cultural insights and real-time behaviour analysis. By aligning our campaign with the aspirations and values of Gen Z, Closeup’s messaging seeks to be fresh, authentic and exciting. We want to appeal to Gen Z consumers who are beauty seekers, with growing professional and lifestyle aspirations.”

“This approach helps the brand to forge a deeper connection with young consumers who are shaping the future of beauty and self-expression. We believe that Closeup is redefining the oral care category by positioning a bright smile as an essential part of beauty,” Naude added.

MullenLowe Singapore has been working with CloseUp for 12 years. The agency has helped the brand develop its brand key index and engage its audiences.

Singapore – The National Environment Agency (NEA) has appointed FiftyFull as its social media agency of record for Clean & Green Singapore (CGS). CGS aims to inspire Singaporeans to protect the environment by promoting a sustainable lifestyle.

As part of FiftyFull’s remit, the agency will be responsible for messaging and content on CGS’ key campaigns and programs on social media platforms.

Besides the government, CGS also works with businesses and communities to run campaigns and programs. Its programs include the ‘National Dengue Prevention’ and ‘Say YES to Waste Less and Recycle Right.’

FiftyFull nabbed the remit following a pitch process among multiple agencies. 

Genevieve Seah, managing partner at FiftyFull, said, “CGS has played an important role in shaping the sustainability ethos of Singapore and encouraging Singaporeans to embrace a green lifestyle. Their work is not only socially relevant but personally meaningful to us.” 

“We couldn’t be more excited to support the progressive and forward-looking mission of CGS in our capacity as a social media agency of record,” Seah added.

Recently, FiftyFull collaborated with the Singapore Institute of Technology for its ‘Prepared for Life’ admission campaign.

Singapore – The soft drinks market in Singapore has reached a value of SGD 12 billion, according to a report from analytics company Euromonitor International. According to the report, the increase is attributed to the health trends in the country.

Euromonitor International’s report saw the soft drinks market growth being driven by consumers’ preference for healthier drinks and focus on sustainability. This also includes the current trend of adopting smart vending machines.

Howard Telford, head of soft drinks research at Euromonitor International, said, “Singapore’s market shows the power of consumer-led innovation. There’s a clear shift towards health, sustainability, and digital solutions redefining how beverages are purchased and consumed.”

According to the report, low-sugar teas are seeing a 16% increase due to consumers shifting to healthier lifestyles. Since low-sugar and sugar-free teas promote various health benefits, more people in younger and professional demographics are drawn to them.

Functional beverages, such as immunity-boosting and wellness drinks, also rose by 20%. Consumers are increasingly becoming interested in products with probiotics, vitamins, and minerals for their health goals.

Moreover, the use of smart vending machines in Singapore has surged by 18%, allowing convenience for customers with cashless payment options. It also allows personalised product recommendations based on local preferences, enhancing users’ experience.

“The increasing popularity of low-sugar and functional options provides growth opportunities for brands to connect with consumers’ health priorities while maintaining product appeal,” Telford commented.

He added, “Smart vending machines are bridging technology and convenience, enabling brands to strengthen consumer engagement in dynamic urban centres.”

Singapore – Creative innovation company R/GA has launched its AI search optimisation platform to help brands track their visibility. Through AI-powered search, R/GA’s tool aims to reshape how consumers discover brands.

Through the AI search optimisation platform, R/GA allows brands to perform real-time search health checks, providing them deep visibility. It helps brands understand and influence AI search results while allowing them to track, measure, and optimise their presence.

R/GA’s platform features include benchmarking across tools such as Gemini, Perplexity, ChatGPT, Claude, and Deepseek. It also performs sentiment analysis and provides actionable recommendations to improve AI search performance.

The shift to AI-generated search necessitates tailored strategies for brands to avoid losing their visibility. Through the platform, R/GA is helping brands retool their content and visibility strategy.

Nick Coronges, Global CTO at R/GA, said, “As part of our Innovation Fund, we’re investing in creating new products and solutions for our global clients that address emerging needs. The R/GA AI Search Optimization Platform is the first in a suite of AI tools we are developing to accelerate value creation for our clients. With this product, we can provide instant insights and ongoing services in a fraction of the time, with the technology itself powered by AI-enabled analytics agents and Large Language Models (LLMs) under the hood.”

“R/GA’s AI Search Optimization Platform provides us with actionable insights as we partner with brands to optimise and refine their visibility across emerging AI search tools. We now have continuous monitoring across sectors, brand-specific benchmarking, and can detect changes in real-time,” Marc Williamson, director of marketing sciences at R/GA, said.

Singapore – Insurance company AIA Singapore is empowering families through the launch of a customised Monopoly game set. The launch is part of AIA Singapore’s series of initiatives celebrating SG60.

As the first insurer-customised edition of the game, the ‘Live Better with AIA’ Monopoly set captures key milestones in Singaporeans’ lives. It shows challenges and opportunities in health, wellness, financial planning, and social responsibility.

Aside from its distinct street tile designs, the game’s traditional houses and hotels have been replaced with upgrades such as workshops and wellness plans. It also features transformations such as attaining certifications, investing in luxury property, or accessing exclusive experiences.

The game set also incorporates relatable experiences for Singaporeans, including slang in chance cards and receiving angbao money during Chinese New Year.

Meanwhile, AIA is also launching a campaign to help families plan financially for the future. As part of the campaign, AIA is offering up to 20% off on eligible plans along with a free family access to Mandai Wildlife Reserve. The promo runs from May 6 to July 31, 2025.

In celebration of SG60,  AIA Altitude members will experience a series of events throughout the year with a by-invite-only programme. Additionally, AIA Altitude Pinnacle members turning 60 in 2025 will receive an exclusive silk scarf with a design that blends Singapore’s heritage.

AIA Altitude is also teaming up with the Michelin Guide for the ‘Gastronomic Heritage’ booklet, which features family-owned restaurants from Singapore. While spotlighting renowned chefs, it aims to highlight their wealth planning journey.

AIA Singapore recently forged a partnership with Rainforest Wild Asia, sponsoring a play space and tapir habitat within the park.

“AIA Singapore has proudly championed the health and well-being of Singaporeans across generations. As needs evolve, we remain committed to introducing innovative initiatives that promote holistic well-being and redefine what it means to live a healthy and active lifestyle. As Singapore marks its 60th birthday, we reaffirm our dedication to helping Singaporeans live Healthier, Longer, Better Lives,” Irma Hadikusuma, chief marketing and healthcare officer of AIA Singapore, said.

“SG60 is not just a time for celebration but also a moment of reflection on our shared values and goals as Singaporeans. This year, as we embrace ‘Building Our Singapore Together,’ we recognise that each of us has a role to play in supporting one another and shaping a stronger, more resilient nation,” Hadikusuma added.

Singapore – Singapore Airlines has forged a partnership with OpenAI to develop GenAI solutions enhancing its operations and customer experience. The partnership aims to streamline the airline’s processes and improve staff productivity.

Through the partnership, SIA will have new tools augmenting its customer servicing capabilities, able to interpret text, audio, diagrams, and videos.

Building on SIA’s current AI features on its website, OpenAI will help improve its virtual assistant. The enhanced AI assistant will offer more intuitive experiences for customers planning their trips.

The virtual assistant is set to deliver personalised support for booking and managing destinations and travel processes by expanding self-service capabilities. It aims to provide a more cohesive experience for customers to boost engagement with SIA.

Meanwhile, SIA’s staff will also benefit from the automation of operational tasks. Through the OpenAI tool, the staff can access and process information more quickly, enabling better decision-making and problem-solving.

Additionally, SIA will be integrating OpenAI’s model with its existing tools to assist in flight crew scheduling, considering regulations and manpower availability.

George Wang, senior vice president information technology at Singapore Airlines, said, “This collaboration with OpenAI exemplifies Singapore Airlines’ commitment to digital innovation and leadership in the airline industry. By harnessing cutting-edge AI solutions, we will enhance operational efficiency and staff productivity, and elevate the end-to-end customer experience, helping the SIA Group retain its industry-leadership position.”

“Singapore Airlines has long been known for its leadership in innovation and service. We are excited to work with SIA and explore how advanced AI can enhance the travel experience, empower employees, and optimise complex operations,” Oliver Jay, managing director, international at OpenAI, said.

Singapore – Meta has named Nicole Tan its new country director for Singapore, effective June 2, 2025.

In her new role, Tan is responsible for digital empowerment and innovation, leveraging AI to grow businesses in Singapore, supporting its digital economy.

Tan brings over 25 years of experience, with expertise in business leadership, strategic growth, and community engagement.

Before the appointment, Tan led Meta’s operations in Malaysia, advancing digital adoption, forging partnerships, and driving growth for nine years.

She has also held leadership roles at JWT Malaysia before joining Meta.

“Nicole has a deep understanding of what businesses and communities across Southeast Asia need to thrive in a digital world. I’m confident that her experience and inclusive approach will provide strong leadership in shaping our next chapter in Singapore – an important hub for innovation and regional collaboration,” Benjamin Joe, vice president, Southeast Asia and emerging markets at Meta, said.

Tan commented, “Singapore is a dynamic market that is spearheading Southeast Asia’s digital transformation. I’m excited to work with the team and our partners here to help more people and businesses unlock growth through technology and build meaningful connections in the digital economy.”

Last year, Meta unveiled ‘Movie Gen,’ an AI-powered tool to help creatives generate video and audio based on prompts.

Singapore – Footwear and apparel brand Skechers has partnered with creative agency We Are Social Singapore to launch the AI-powered retail assistant ‘Luna.’ The AI assistant, placed in its Punggol Coast Mall store, aims to enhance customers’ shopping experience.

As an AI-powered personal stylist, Luna recommends clothes based on customers’ styles and preferences. Through an interactive kiosk or Telegram, customers can get real-time personalised product suggestions.

The retail assistant uses a collection of AI models, enabling speech-to-speech communication with customers. Through Luna, customers can conveniently shop online and offline, enhanced by personalised recommendations. 

The activation is available at Skecher’s store for a limited time.

Irene Lee, senior general manager at Skechers Singapore, said, “As a comfort technology brand, harnessing new and innovative solutions to connect with our customers is part of our DNA. With the opening of our new store in Punggol Digital District, it enhances customers’ retail journey with a unique, social, and interactive experience with Luna.”

“The emergence of AI speech-to-speech technologies is powering an agentic AI revolution that forms the backbone of future consumer-facing systems. Luna is an additional touchpoint for Skechers to complement its innovative retail experience, uniting retail and online environments into a seamless ecosystem. This integration empowers brands to strengthen customer relationships and drive dynamic, two-way conversations that connect the shop floor and customers’ phones,” Manolis Perrakis, innovation director at We Are Social Singapore, commented.