Tag: Singapore
![[Appointment] Ailsa Tan x Pizza Hut SG](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Ailsa-Tan-x-Pizza-Hut-SG.jpg)
Singapore – Pizza Hut Singapore has appointed seasoned marketer Ailsa Tan as its new Director of Marketing and Food Innovation, as the brand looks to strengthen its customer-first strategy and accelerate growth in Singapore’s highly competitive quick-service restaurant landscape. In her new role,...
![[Report] Singapore marketers generic campaigns Salesforce](https://marketech-apac.com/wp-content/uploads/2026/06/Report-Singapore-marketers-generic-campaigns-Salesforce.jpg)
Singapore – Despite rising customer expectations for personalised and conversational experiences, the vast majority of Singapore marketers admit they are still relying on generic campaigns, with fragmented data emerging as the biggest roadblock to meaningful engagement. According to Salesforce’s...
Singapore — Sinch AB (publ) has launched the xC Tracker, a new AI-powered tool that analyses football managers’ press conferences throughout the World Cup to identify who communicates most clearly, authentically and effectively under pressure. Inspired by football’s popular xG (expected goals) metric,...
Singapore — GrowthOps Asia has secured six new client appointments in Singapore, strengthening its position in the market as brands increasingly seek agency partners that can deliver both local expertise and regional scale. Among the new wins are mandates from Volkswagen Singapore, SGInnovate, Shell...
![[Activation] Lenovo SG x FIFA](https://marketech-apac.com/wp-content/uploads/2026/06/Activation-Lenovo-SG-x-FIFA.jpg)
Singapore – Lenovo Singapore has unveiled a slate of football-themed initiatives ahead of the FIFA World Cup 2026, appointing local football legend Fandi Ahmad as its official brand ambassador while launching immersive fan experiences and an AI-powered coaching pilot. As the Official Technology Partner...
Singapore — TEAM LEWIS has appointed Fairil Yeo as Executive Vice President for AI and growth, a newly created global role designed to accelerate the marketing agency’s growth strategy through artificial intelligence, innovation and modern marketing capabilities. Based in Singapore, Fairil will play...
![[Campaign] Happy Kicks, Happy Kids](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Happy-Kicks-Happy-Kids.jpg)
Singapore – As FIFA World Cup 2026 fever begins to gather pace across Asia, more than 100 children and parents traded their Saturday routines for football boots and family time at the Lion City Sailors Training Centre in Singapore. The gathering, titled “Happy Kicks, Happy Kids”, brought...
Singapore — Blackmores is encouraging younger consumers to put their fitness habits to the test with the launch of ‘Pawlympics,’ a new integrated campaign that challenges participants to answer a simple question: “can you outwalk a pet?” Created in partnership with McCann Singapore, the campaign uses...
![[Appointment] Agoda x We Comm SG](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Agoda-x-We-Comm-SG.jpg)
Singapore – Digital travel platform Agoda has appointed We. Communications Singapore as its public relations agency of record, following a competitive pitch process earlier this year. Under the partnership, We. Communications will provide public relations support across media relations, regional campaigns...
Singapore — CLEAR Men and Ogilvy Singapore are putting football fans at the heart of its latest global campaign, ’Make Your World Cup Legendary,’ celebrating the rituals, emotions, and shared experiences that define the football fandom ahead of the FIFA World Cup 2026. Rolling out across more than 40...
![[Tech] Globe Business x Gemini](https://marketech-apac.com/wp-content/uploads/2026/06/Tech-Globe-Business-x-Gemini.jpg)