Tag: Redhill

Singapore – Global communications agency Redhill has partnered with Pixel Canvas, a leading US-based enterprise metaverse platform, to deliver interactive and immersive brand experiences for clients and brands in the metaverse. 

With an aim to transform customer experience and deliver real business outcomes, Redhill will leverage Pixel Canvas’s platform and technologies into brand campaigns and communications strategies – adding a new dimension to omnichannel storytelling for clients.

Jacob Puthenparambil, founder and CEO of Redhill, said, “The Metaverse is a fast-evolving digital environment that could fundamentally transform how brands interact with their customers and communities at large. We’re already beginning to see the Metaverse open up many new opportunities for brands. Through our collaboration with Pixel Canvas, our Metaverse offering is designed to help our clients understand and capitalise on this next massive wave disrupting businesses and industries and arming them with the strategies and technologies they need to fully capitalise on these new virtual worlds.”

Formerly an award-winning virtual reality (VR) game company, Pixel Canvas began designing and delivering 3D virtual event prototypes to Fortune 500 companies such as Verizon and WarnerMedia. As interest in the metaverse rose and demand grew for immersive and visually appealing virtual experiences, Pixel Canvas pivoted to developing a full platform capable of delivering enterprise-grade metaverse experiences that were highly customisable, scalable, interactive, and accessible.

To date, Pixel Canvas’s library contains over 25 templated environments, 30 minigames and five escape rooms that can all be fully reskinned to meet a brand’s needs, complemented by a full set of networking features such as video and text chat, livestreaming and more. Additionally, these experiences are cloud-rendered for scalability and browser-based to be accessible by any connected device.

“Through our partnership with Redhill, our companies will be able to deliver best-in-class immersive experiences to transform how brands connect, collaborate, and communicate in a fully realized metaverse. With our photorealistic technology and gamified touchpoints, we can build deeply engaging experiences where users can interact with brands in entertaining ways, as well as where brands can use engagement data to inform sales and marketing strategies,” said Joey Lee, founder and CEO of Pixel Canvas.

Metaverse experiences for brands represent the most recent addition to Redhill’s ever-expanding portfolio of diverse end-to-end communications services. Most recently, Redhill acquired Singapore-based Vision Strategy Storytelling (VS Story) as part of the agency’s efforts to further strengthen its sustainability offerings. 

Earlier this year, Redhill has also established a new creative technology and design unit – Redhill Studio – that offers creative design, video and podcast production, and website and web application development. 

Singapore – Full-service global communications agency Redhill has acquired Singapore-based sustainability-focused storytelling company VS Story to further strengthen its sustainability offerings to meet its clients’ rising needs. 

Through the acquisition, VS Story will be extending Redhill’s sustainability arm providing creative visual storytelling solutions centred around social impact and sustainability for the agency and its clients.

Founded in 2016, VS Story champions the global movement toward an inclusive, equitable, and regenerative economy. It has demonstrated a track record in delivering high visibility to important social and environmental issues through impactful visual storytelling.

Moreover, VS Story’s portfolio includes storyboarding, filming, photography, and post-production of various projects such as authentic documentaries, staff engagement videos, visual graphics and animation, infographics, and aerial videography, amongst others. It boasts a partner portfolio that includes Essilor Luxottica, Danone, PayPal, and MAS Holdings, as well as Winnow Solutions, and Linkedin, amongst others.

Jacob Puthenparambil, CEO of Redhill, commented that Redhill puts sustainability at the core of their business strategy, and they are delighted to have VS Story join their team, as it has an outstanding track record of producing sustainability-led visionary impactful initiatives.

“I am confident that together we’re in a stronger position to help our clients develop creative communications strategies that deliver on their commitments to their stakeholders,” said Puthenparambil.

Meanwhile, Jacqui Hocking, CEO of VS Story, shared that they are incredibly excited to work closely with Redhill to realise their joint passion for creating genuine systemic impact, and she is looking forward to working with their clients together on creating visionary and purpose-driven narratives and initiatives that affect change and impact lives. 

“Through our collaboration, we reaffirm our commitment towards making Singapore a global centre for the circular economy, AgriTech, and sustainable finance,” said Hocking.

The acquisition signifies Redhill’s steadfast commitment to sustainability following the recent appointment of Marta Bigio, senior director of sustainability, earlier this year. It also marks the agency’s second acquisition, after acquiring Hong Kong-based Creative Consulting Group (CCG) in early 2022 as part of its continued global expansion.

Most recently, Redhill has also appointed Do Sik (DS) Kim, former senior writer at Seoul Broadcasting System (SBS), to be its new chief operating officer for its Korea operation. He will be focusing on driving local expertise and cross-market collaboration to orchestrate broader capabilities for clients and accelerate business growth — with a sharp focus on the domestic market’s thriving start-up and tech investment ecosystem.

Seoul, South Korea – Full-service communications agency Redhill has appointed Do Sik (DS) Kim, former senior writer at Seoul Broadcasting System (SBS), to be its new chief operating officer for its Korea operation. 

In his new role, Kim will be based in Seoul and working closely with Redhill Korea’s leadership team. He will also be focusing on driving local expertise and cross-market collaboration to orchestrate broader capabilities for clients and accelerate business growth — with a sharp focus on the domestic market’s thriving start-up and tech investment ecosystem. 

Kim is a veteran journalist with over three decades of experience in public affairs and corporate communications. Over the course of his career, he has developed a robust background in legal reporting and has forged strong connections with various government sectors from the Prime Minister’s Office to the Ministry of Trade, Industry, and Energy, as well as with prominent prosecutors and lawmakers. He began his journalism career at the Yonhap News Agency, followed by a 26-year stint with SBS.

Commenting on his appointment, Kim said that he could not be more excited by this opportunity to join hands with this rapidly growing agency.

“I’m looking forward to assisting our local clients with creating exceptional marketing communications and creative innovations to enter new markets and expand their global footprint and global clients to enter and deepen their market presence in South Korea,” he said. 

Meanwhile, Jacob Puthenparambil, founder and CEO of Redhill, noted that they know their clients will greatly benefit from Kim’s foresight, wealth of experience, and counsel to navigate their complex business and communication challenges.

“DS brings deep subject matter expertise and an impressive track record as a trusted advisor, collaborator, and growth driver. I have full confidence that he will be a great asset to expand our domestic footprint and orchestrate new service offerings to create exceptional work for our clients, said Puthenparambil.

Singapore – Full-service global communications agency Redhill has been appointed as the lead public relations (PR) agency for SO Sofitel Hua Hin in Singapore. This remit is SO Sofitel Hua Hin’s first partnership post-pandemic as Thailand reopens its doors to international visitors.

As part of the remit, Redhill will be working with SO Sofitel Hua Hin to raise awareness of the resort and boost its reputation with a scope that covers PR counsel, media, and influencer engagement, as well as media monitoring and analysis. 

Shubham Chandra, SO Sofitel Hua Hin’s cluster general manager, commented that they are delighted to have Redhill on board to support SO Sofitel Hua Hin as they open the doors to visitors from around the world.

“We are proud to partner with an agency that has deep expertise in the hospitality sector in Singapore, and one that truly understands our commitment to bringing unique, personalised and authentic lifestyle experiences to guests,” said Chandra.

Meanwhile, Marienelle Castelino, Redhill’s managing director, said, “We are honoured to be working with a high-end, fashion-led lifestyle brand like SO Sofitel Hua Hin. We look forward to a meaningful partnership and positioning SO Sofitel Hua Hin as a perfect destination for travellers who want fashionable and social luxury experiences.”

In April 2022, Redhill has officially launched Redhill Studio, a specialist division offering services for the designing of creative assets and web development. At the same time, the agency has also welcomed Aditya Menon as the division’s business director. He will spearhead the division and enhance Redhill’s broad range of services.

Singapore — Full-service communications agency Redhill has officially launched Redhill Studio, a specialist division offering services for the designing of creative assets and web development. At the same time, the agency has also welcomed Aditya Menon as the division’s business director. He will spearhead the division and enhance Redhill’s broad range of services.

Menon holds an extensive understanding of the marketing and advertising industry having almost a decade of experience. He has extensive expertise in delivering meaningful integrated marketing campaigns having led multiple creative network agencies in India and Singapore namely JWT, Grey and BBDO. In his previous roles, Menon managed high-value clients like Google, Procter & Gamble, Unilever, Johnson & Johnson as well as Singapore-based enterprises like RedMart.

Menon commented on his appointment, saying “Redhill Studio signifies our response to the evolution of communications agencies around the world in raising their competitiveness via full-fledged services. The Redhill Studio team is packed with a diverse pool of expert talent that ranges from graphic designers and video producers to IT specialists – we are ready to act as a one-stop creative and technology production hub to help Redhill solidify and expand our capabilities and offerings.”

Meanwhile, Ann-Marie Eu, COO of Redhill, said that they’re very excited to launch Redhill Studio and bring Menon on board. Eu added that visual and online content are crucial components in integrated communications campaigns.

“More organisations today seek to streamline their vendor engagements with agencies that possess diverse proficiencies that can reliably support the delivery of end-to-end, 360-degree services. We are confident of meeting this need of our clients, backed by a talented team who will be led by Menon, an industry veteran. Redhill Studio will help scale our offerings across markets as we work towards providing a holistic, well-rounded suite of services that cater to any of our client’s communications needs,” Eu said.

Redhill Studio offers services via three key verticals namely brand and design, video development and website creation. Under the first service, the division offers a wide array of services related to branding collaterals like print and packaging work required for client campaigns, as well as production of digital materials, including the pre-and post-production of digital content present in advertising and social media campaigns.

For video development, the studio produces video content that can be used as internal assets or those intended for external activities, alongside producing animations. Lastly, website creation involves streamlining the website development process, as the studio also specialises in coding and customising complex website applications while also simplifying product and user flows to optimise the user experience.

Redhill Studio will lead the agency’s provision of creative services for Singapore government communications campaigns – following Redhill’s appointment to the Singapore Ministry of Communications and Information’s Whole of Government panel of vendors.

Singapore – Redhill, the Singapore-headquartered full-service global communications agency, has expanded its presence in the Middle East and Africa (MEA) with its strategic inclusion in the Abu Dhabi Global Market (ADGM), a renowned international financial center located in Abu Dhabi. 

Redhill’s strategic inclusion in the ADGM expands its access to new commercial prospects in Abu Dhabi and around the region. The presence of the agency at ADGM also enables other ADGM-registered firms, investments, and startups with a co-located partner that specializes in the entire range of communications advice and can drive regional and global expansion.

The addition of Redhill to the ADGM shows the agency’s rapid worldwide growth momentum. In 2021, Redhill established a footprint in South Korea, and throughout 2022, it went a step further with its first acquisition, Hong Kong-based Creative Consulting Group (CCG) – a synergistic move that will help Redhill grow its presence and service offering in Asia. These are in addition to Redhill’s current presences in Australia, Germany, Japan, Malaysia, Sri Lanka, Thailand, the United States, and other countries.

Anit Kurian, managing director of  Middle East & Africa at Redhill, shared that Redhill chose to start in the ADGM because they believe in the value of a strong presence in the UAE’s capital. 

“We now have a launchpad to help our international clients amplify their reach in the MEA region; in turn, our global network enables us to broadcast the stories of and from Abu Dhabi to the world. There is excellent synergy between Redhill and the ADGM, and we are proud to be the first PR agency within its vibrant ecosystem,” Kurian said. 

Dhaher bin Dhaher Al Mheiri, CEO of registration authority at ADMG, commented, “The ADGM’s robust, progressive business-friendly ecosystem has attracted some of the world’s most competitive and aspirational businesses to build their regional headquarters here, and that includes Redhill. Aligning with Abu Dhabi’s broader growth strategy, our vision is to build a globally competitive pool of businesses that can serve not just the MEA region, but also the international market.”

“As an international Financial Centre, we look forward to welcoming more businesses from Asia and beyond who are looking for a steppingstone to the UAE and the wider region,” Al Mheiri adds.

To date, Redhill has worked with various clients in and from the region such as the World Police Summit, Malaysia Digital Economy Corporation, East Ventures and Moglix. The agency has also established a second office in Dubai Media City with plans to double its regional headcount in 2022.

Singapore — Redhill, a full-service global communications agency headquartered in Singapore, announced the acquisition of Hong Kong-based marketing and PR firm Creative Consulting Group (CCG). This marks the first acquisition for Redhill and is part of the firm’s efforts to scale globally and regionally.

The agency aims to strengthen its presence and service offering in Asia, and for the newly-acquired CCG, now part of the Redhill family, to continue to deliver serving clients in Hong Kong and the Greater China region.

CCG was founded in 2001 and has been delivering communication solutions to various business sectors, namely banking, finance, lifestyle, real estate and professional services, among others. The firm has handled top-value clients like JP Morgan, Cushman and Wakefield, and Bank of Singapore in their portfolio.

Belinda Chan, founder and managing partner at CCG, said, “We are thrilled to join the fast-growing, award-winning and highly-motivated Redhill family and are looking forward to incorporating a wider spectrum of clients with our diversified expertise. We have been in Hong Kong for 20 years and the team is ready to embark on a fuller professional journey and a promising breakthrough in our careers. With roots in the dynamic Greater China region, we join forces with Redhill to bring both our achievements to the next level.”

Jacob Puthenparambil, CEO of Redhill, commented on the acquisition, saying that the company has long admired the excellent work of CCG, both having built a strong working relationship over the past two years.

“CCG brings with it not only regional experience and presence but also a high-quality team in Hong Kong and Greater China region. This is an important milestone for Redhill as we set our sights on acquiring like-minded agencies across the world, as we further our mission to be a global agency with Asian roots,” Puthenparambil said.

This January, Redhill announced the elevation of several employees across four key divisions following its 2021 end-of-year appraisals to augment its talent development across emerging areas of expertise and services within the agency.

Singapore — Redhill, a full-service global communications agency headquartered in Singapore, has announced the elevation of several employees across four markets following its 2021 end-of-year appraisals. This is in line with Redhill’s focus on talent development and aligned with the agency’s growing areas of expertise and services.

For its content and research division, the new promotions are namely Imran Arif as director for content and research, Karin Chan as senior manager for content and research, and Hannah Nwaozuzu, as senior executive for content and research.

Meanwhile, the new promotions for its creative and production team include Mark Goonewardene as design director, Dulesh Fernando as design team lead, Suraj Maddumage as tech team lead, Nizam Raban as video team lead.

The agency’s PR and communications team also saw a slew of promotions, namely Kenneth Chew as senior account manager, while Eugene Nonis, Victoria Mak, and Tanwarat (Minnie) Tiyapongprapan are promoted as account managers. Meanwhile, Julene Low and Shelton Chang are promoted to senior account executives; while Nea Tateanna, Dominic Lee, Joye Wong, and Audrey Oricelli are promoted to account executives.

Lastly, Wasana Botheju is promoted to the role of the executive for finance and HR as part of the agency’s operations team. Pranav Rastogi, managing director of Redhill, commented on the promotions, saying that people are the most valuable asset of any business, adding that talent development and growth is one of the company’s biggest priorities.

“We invest significant time and resources to give their team the skills and competencies they need to succeed in their roles. I’m delighted to recognize our team’s hard work and dedication and look forward to the continued growth of my colleagues as they assume their new roles and responsibilities,” said Rastogi.

The promotions will support the agency as it continues to broaden its integrated communication capabilities and public affairs offerings across verticals – technology, hospitality and tourism, luxury and lifestyle, finance, healthcare, corporate and investor relations, and reputation management.

Last November, the full-service global communications firm also appointed several managing directors to different teams of key regions to bolster their senior leadership.

Singapore – Voco Hotels, the premium hotel brand under IHG Hotels & Resorts has tapped global communications agency Redhill to manage the opening of its new voco Orchard hotel in Singapore .

The agency had previously worked with IHG Hotels & Resorts by managing the launch of Kimpton Kitalay Samui, the first resort in Thailand under IHG Hotels & Resorts’ luxury boutique brand, Kimpton Hotels & Restaurants.

Tavy Cussinel, managing director of Redhill, said that it is a pleasure to deepen their working relationship with IHG Hotels & Resorts and be part of voco Hotels.

“Redhill are delighted to be working with the voco Orchard Singapore team. The lifestyle-focused property is steadfast in its commitment to offering an unstuffy guest experience, where people feel comfortable to relax, and just get on with relaxing along Singapore’s most loved shopping and dining belt,” Cussinel said.

voco Hotels’ brand proposition is letting guests “celebrate the individual spirit and character of each property.” As such, localized guest touchpoints at voco Orchard Singapore aim to speak to the history of the area.

Mark Winterton, general manager at voco Orchard Singapore, commented “We are looking forward to working with the Redhill team to inject a dose of voco vibrancy into this heritage property. Combining familiar faces and staple restaurants and bars with new experiences, we invite guests to ‘come on in’ to voco Orchard Singapore.”

Singapore – Redhill, the global full-service communications agency headquartered in Singapore, bolsters its senior leadership team with key hires for its Malaysia, Indonesia, and India teams.

Umesh Nair (leftmost in photo) has been named as deputy managing director and will lead Redhill’s technology practice and operations in Malaysia. Nair brings with him 15 years of experience in digital marketing and corporate reputation across technology, banking, aerospace, and telecom. Before joining Redhill, he was managing partner at Publicis Groupe’s PR firm MSL Malaysia, and also served as head of reputation at Edelman Malaysia.

Meanwhile, Pavan Sahu (rightmost in photo) has been elevated to the role of deputy managing director, and will continue to accelerate Redhill’s growth in Indonesia and India.

Sahu joined Redhill in 2019 as senior director and has played a crucial role in leading communications strategies across India, Indonesia, and Singapore, while leading crisis communications and brand reputation management for Redhill’s office in India. Some of the key clients Sahu has worked with include Danone, Truecaller, Crayon, Builder.ai, and GudangAda.

Aside from the key appointments in APAC, the agency has also unveiled leadership for its market in the Middle East and for helming the agency’s accounts in the government, public and corporate sectors.

Seasoned communications expert Anit Kurian (second from left in photo), who carries with him nearly two decades of experience, will be managing director for Middle East and Africa. Meanwhile, Charu Srivastava (second from right in photo), like Sahu, has been promoted to deputy managing director. 

For the role, Srivastava will lead the agency’s business within the government, public, and corporate sector. Srivastava joined the agency in 2019 as director, building the company’s government and corporate practice to include a diverse portfolio of clients.

On the appointment of Kurian and Nair, Pranav Rastogi, Redhill’s managing director, commented, “We are delighted to welcome Anit [Kurian] and Umesh [Nair] to the Redhill team. Both Anit and Umesh bring decades of management and communications experience to the table across multiple countries and verticals.”

On Sahu and Srivastava, Rastogi continues, “Charu [Srivastava] and Pavan [Sahu] have performed exceptionally well in growing their respective verticals exponentially despite the challenging environment due to the pandemic. Even as we hire externally, we are also investing in our current senior leaders. Charu and Pavan have proven track records and a wealth of experience and expertise to keep up with our rapid growth. I am confident that Anit, Umesh, Charu, and Pavan will help take Redhill to new heights in the coming years.”

The agency recently celebrated its seventh anniversary in October this year. In June, Redhill entered MARKETECH APAC’s Top 5 Stories for welcoming its new MDs, Marienelle Castelino and Tavy Cussinel.

In an exclusive conversation with its CEO and Founder Jacob Puthenparambil, he shared the agency’s philosophy in building and growing its team.

“It’s extremely vital for our growth that we have people who stay with us for a very long time because it’s a people-based industry, especially PR. A lot of the company culture is based on the long-term people that we have. You can’t write those things down or learn from a textbook,” said Puthenparambil.