Platforms Featured Southeast Asia

Media Prima’s radio platform undergoes major brand, business revamp

Petaling Jaya, Malaysia – Media Prima Audio (MPA), the radio platform of Malaysia-based media and entertainment company Media Prima, has announced a new slew of business revamps, including brand revamps and changes in content strategy implementation, following new leadership appointments set last June.

Two radio stations, namely Hot FM and Fly FM, are coming out with a “very new” and “very different” sound, complemented with refreshed logos, look and feel. Meanwhile, the other two radio stations, previously known as One FM and Kool FM, are now branded as 8FM and Buletin FM respectively. 

According to Nazri Noran, chief executive officer at Media Prima Audio, this marks the company’s first holistic rebrand in over 15 years and it’s all about allowing them to reinvigorate and strengthen its standing as a leading radio station in the country.

“Today we kick it off with on-air programming, new radio talents, fresh logos, and branding across our assets including digital, social and mobile. We are also thrilled with this new journey as it is also being supported by an extensive marketing campaign across all Media Prima group platforms,” Noran stated.

He also added that there will be changes as well in the talent lineups for all the radio stations.

“Our mission is to drive positive and beneficial changes to the company. Thus, the changes of the talent lineup are a part of the new strategy for the brands to appear relevant and competitive in the market. There are lots in store from today onwards for Hot FM, Buletin FM, Fly FM, and 8FM. Malaysia’s radio fans can expect to be thrilled and fall in love with radio all over again with this master brand overhaul,” Noran concluded.

In addition to these changes, MPA also announced the launch of a new mobile app brand called Audio+ which will be the home for all radio, digital and social content such as live radio, podcasts, videos, and many more. Instead of downloading a separate app for each station, all of the brands will now be parked under one easy and fresh app, Audio+. 

The app can be downloaded via Google Play, Apple App Store, and Huawei App Gallery. 

Platforms Featured Southeast Asia

New report shows how the pandemic brought about a ‘new media normal’ in Malaysia

Kuala Lumpur, Malaysia – As the COVID-19 pandemic pushed people into lockdown restrictions, making way for prolonged work-from-home setups and social distancing protocols, media consumption in Malaysians have seen some significant change, statistics from a recent study from marketing consultancy Entropia shows.

The report stated that radio, streaming media which includes audio and video, reading online news, watching television and checking social media are the ‘gainers’ from this newly-found media consumption, while out-of-home (OOH) media, cinemas, newspapers and physical events have downplayed to become the ‘losers’.

Spending more time on Facebook and Instagram ranked first in media activities to which respondents engaged in during the country’s movement control order (MCO) with 58.6% followed by listening to radio while at home and working (34.6%), watching YouTube while exercising (34.2%), and spending more time streaming on Netflix and watching with friends and family (26.7%). 

In terms of age profiles and media behavior, the study noted that there has been an overall marked increase across age segments for Facebook and Instagram, with over 25% of all segments between 21 to 55 years indicating increased time spent on these platforms. A higher increase in radio consumption has been also among those over 45 years, while young adults under 24 years showed higher consumption of YouTube and Netflix. Meanwhile, those over 55 years showed the greatest increase in time spent on news channels.

The report said that increase of media consumption across all age groups can be attributed to increased need for news where viewers turn to channels they perceive as credible. 

“As people around the world sought to remain updated on the rapidly changing crisis, consumers’ reliance on media also increased, resulting in a more captive audience. Here’s where media companies and advertisers can benefit most – the opportunity to leverage this enhanced engagement, grow their subscriber base, and expand their reach,” said Syahar Khalid, partner for integrated media at Entropia.

“Our clients’ universal objective is to make an impression on audiences and break through the clutter. Going forward, media strategy will require retaining consumers’ attention where they’re most likely to spend their time – be it for leisure, career, education or wellness,” added Khalid.

“The Malaysian government has just announced MCO 2.0 and with it, brands in some categories will again face challenges owing to adverse market forces. Some have already made significant moves towards continued investment in advertising, and we hope this study will provide some clarity on the media channels appealing to their specific target audiences,” Syahar concluded.

Marketing Featured ANZ

Former ABC head returns to lead inaugural Factual & Culture team

Australia – National radio and TV broadcasting company Australian Broadcasting Corporation (ABC) has appointed content executive and creative Jennifer Collins as inaugural Head of Factual & Culture within its Entertainment & Specialist (E&S) division. She will lead the development and production of innovative content across genres such as arts, religion, science, and education, and also health, history, and social affairs.

Collins returns to ABC from her most recent role as director of content at production network Fremantle Australia. She joined ABC in 1990, and held three different leadership roles in the company until 2013.

As ABC head of development for arts, entertainment, and comedy, from 2008-2009, she started initiatives with funding bodies and screen agencies to foster new talent and creative teams. Later on, she was tasked the responsibility of ABC head of factual, from 2009-2012, and then assumed the role of ABC’s head of entertainment from 2012-2013, where she oversaw the development, commissioning, and production of programming such as Julia Zemiro’s Home Delivery, The Checkout, Shaun Micallef’s Mad As Hell, Dirty Laundry Live and the Digital Emmy award-winning series #7 Days later

The new ABC Factual & Culture team was announced in June as part of the company’s five-year plan, bringing together E&S Factual content makers into a single team across television, radio, and digital, including radio network Radio National, podcast creation hub Audio Studios, and flagship programs such as Compass, Catalyst as well as the ABC’s acclaimed arts documentaries.

Michael Carrington, ABC Director Entertainment & Specialist, welcomed Jennifer’s return to the national public broadcaster. “Jen is well known and respected by ABC people and partners alike and her unique skills across multiple platforms will help drive our transition towards digital content and services,” he said.

“Australians love and trust the ABC’s Factual content, from our feature-length arts programs to long-form audio documentaries. In a world of bombast and bluster, the values of creativity, clarity, and intellectual rigor are more important than ever. Jen’s experience and expertise will ensure the ABC remains the trusted home of big ideas and beautiful stories across multiple genres and platforms,” he added.

Jennifer said she was looking forward to delivering the ABC’s distinctive and engaging content across Factual & Culture. “I’ve always been deeply committed to public broadcasting and value the ABC’s unique contribution to Australia’s cultural life,” she said.

“I’m delighted to be back at the ABC to lead the Factual and Culture team, where I’ll be working with Australia’s best creative talent to deliver a rich and diverse slate of programming,” she added.