Petaling Jaya, Malaysia – Media Prima Audio (MPA), the radio platform of Malaysia-based media and entertainment company Media Prima, has announced a new slew of business revamps, including brand revamps and changes in content strategy implementation, following new leadership appointments set last June.
Two radio stations, namely Hot FM and Fly FM, are coming out with a “very new” and “very different” sound, complemented with refreshed logos, look and feel. Meanwhile, the other two radio stations, previously known as One FM and Kool FM, are now branded as 8FM and Buletin FM respectively.
According to Nazri Noran, chief executive officer at Media Prima Audio, this marks the company’s first holistic rebrand in over 15 years and it’s all about allowing them to reinvigorate and strengthen its standing as a leading radio station in the country.
“Today we kick it off with on-air programming, new radio talents, fresh logos, and branding across our assets including digital, social and mobile. We are also thrilled with this new journey as it is also being supported by an extensive marketing campaign across all Media Prima group platforms,” Noran stated.
He also added that there will be changes as well in the talent lineups for all the radio stations.
“Our mission is to drive positive and beneficial changes to the company. Thus, the changes of the talent lineup are a part of the new strategy for the brands to appear relevant and competitive in the market. There are lots in store from today onwards for Hot FM, Buletin FM, Fly FM, and 8FM. Malaysia’s radio fans can expect to be thrilled and fall in love with radio all over again with this master brand overhaul,” Noran concluded.
In addition to these changes, MPA also announced the launch of a new mobile app brand called Audio+ which will be the home for all radio, digital and social content such as live radio, podcasts, videos, and many more. Instead of downloading a separate app for each station, all of the brands will now be parked under one easy and fresh app, Audio+.
The app can be downloaded via Google Play, Apple App Store, and Huawei App Gallery.