Tag: Programmable emails

Singapore – In today’s competitive landscape, programmable emails have emerged as a vital tool for brands in terms of communicating personalised communications with their users. By leveraging automation and customisation capabilities, programmable emails empower brands to engage with their audience in a targeted and efficient manner. By utilising dynamic content, brands can deliver personalised messages to customers based on their interests, purchase history, and interactions, fostering a sense of relevance and strengthening brand-consumer relationships.

In an age where many modern forms of communication channels are swiftly taking over, Geraldine Chen, Business Development Manager, MessageBird, notes that email remains to be one of the most effective channels of communication out there for marketers with an anticipated return of $42 for every $1 invested. Aside from the high sales return it generates, email marketing strategies can be built with personalization and privacy in mind.

But how can marketers utilise click-worthy email marketing? Chen offered these pointers at a recently concluded webinar with MARKETECH APAC and MessageBird: (1) Segment ruthlessly, (2) Make counter-intuition work, and (3) Keep your list active and engaged. She shared examples of over 15 ways in which you can segment your audience lists that are available on-demand here.

Meanwhile, marketing leaders Alrick Oh, vice president of marketing at Coinhako and Nancy Almasco, marketing director at FlowerStore.ph also chimed in with their learnings and experiences. Representing each of their industries, the marketing heads talked about their insights and tips for marketers in executing programmable email marketing campaigns that are effective, improve conversion rates, and build brand-consumer relationships. Moreover, they also discussed how marketers can replicate success in their programmable email strategies and what pitfalls must they steer clear of.

All in all, the webinar covered how to successfully boost email marketing strategies using competitive user data as well as humanising email campaigns with automation strategies.

This industry event on programmable email was the third and last episode of the three-part webinar series, Connecting the CX Dots in 2023, hosted in partnership with MessageBird. 

If you missed going to the event, you may register HERE to obtain your on-demand access.

You can also register for on-demand access for the previous webinars under this webinar series, tackling conversational marketing and omnichannel journey mapping.

Singapore – In a digital world where email remains a cornerstone of communication, programmable email allows marketers to go beyond static, one-size-fits-all messages and create dynamic, interactive experiences that drive customer engagement and boost conversions. But with users sometimes ignoring emails due to being bombarded with it constantly, how can marketers elevate their email marketing campaigns to correspond to individual customer experiences?

This June 21, MARKETECH APAC comes back with another discussion under its webinar series on customer experience ‘Connecting the CX Dots in 2023’ with the aim of helping brands and marketers alike carefully carry out an efficient and future-proof omnichannel journey mapping. The new webinar is the third of the series–following the first theme, conversational marketing, which tackled the challenges and opportunities marketers face in their conversational marketing efforts; and the second theme, omnichannel journey mapping, which tacked understanding of the omnichannel experience, and how marketers can make best use of it in their strategies.

Titled ‘Programmable Email: Connecting the CX Dots in 2023’, the webinar will feature a panel discussion with marketing leaders across the Southeast Asian region. In it, Alrick Oh, vice president of marketing at CoinHako and Nancy Almasco, marketing director at FlowerStore.ph–will be present to share their insights and tips for marketers in executing click-worthy programmable email marketing strategies.

The panel, titled ‘Making Your Way to Consumers’ Inbox: How to channelize customer behaviour to programmable email strategies’, will also discuss the following topics:

  • Understand: What do consumers really want to see in brand-led emails, how frequently do they want to receive them, and what timeslots are most optimal? 
  • Strategise: What email creatives and messaging are best for each generational cohort – Millennial, Gen Z, and Gen X? 
  • Personalise: How can brands develop a holistic email campaign that would deliver personalised messaging for each stage of the funnel? 
  • Repeat: How can marketers replicate success in their programmable email strategies and what pitfalls must they steer clear of?

Moreover, in a highly saturated environment, how can marketers create email campaigns that stand out from the rest? And how can a brand capture customers’ attention and differentiate themselves from competitors? To share more insights on how to elevate a brand’s programmable email marketing strategy, the webinar will also feature a keynote presentation by Geraldine Chen, business development manager at MessageBird. The presentation will further discuss the importance of competitive email intelligence which can be used to optimise campaigns and achieve better results.

Katherine Sy, regional head of content at MARKETECH APAC, said, “In the industry, a recurring phrase often heard is ‘email marketing is dead.’ Or are your customers simply ignoring one of the many emails they receive everyday? To truly make an impact, marketers must embrace creativity and forge emotional connections. Through authenticity and personalisation, the various generations of this era are sure to recognise the worth and value of your message. Join us as we uncover how to unleash the full potential of your email marketing campaigns and let these expert marketers prove this myth wrong.”

‘Programmable Email: Connecting the CX Dots in 2023’ is made in partnership with omnichannel communications platform MessageBird. Catch the third theme of MARKETECH APAC’s webinar series on customer experience on June 21, 2:00PM SGT by registering HERE. See you there!

Singapore – We live in an always-on era and digital tech is at the forefront of this phenomenon. From commerce to payments, healthcare, education, food, logistics and travel, digital tech is at the centre of making this transformation real. 

Buyer journeys have grown to become fluid, where consumers have control of their actions and expect brands to facilitate that control – consumers’ preferred channel, location, and time. 

This makes the path-to-purchase, needless to say, no longer homogenous, but something that’s personal to the consumer — therefore immensely unpredictable. Consumers simply ‘go’ where they feel like going, but as marketers, it is our job to make sense of the pathway.

Enter ‘Connecting the CX Dots in 2023’, a webinar series through a partnership of MARKETECH APAC and omnichannel communications platform MessageBird. In this three-part dialogue, we aim to discuss the inevitable challenges that come with the convenience of digital to orchestrate a customer experience that consistently delivers customer delight.

As an industry connector for the marketing community in APAC, MARKETECH APAC is staying true to its mission of enriching marketers in the region with the tools and resources essential to succeed in the business of marketing. Customer experience has tremendously shape-shifted with the continuously emerging innovations in the landscape, and with this, we aren’t wasting a sec to discuss what is now and happening. 

“Connecting the CX Dots in 2023 Webinar Series will be addressing three of the most important areas in customer experience and focus on the unique challenges and opportunities for marketers in Southeast Asia. We encourage the marketing community to make the most of this opportunity, by actively participating on the community platform,” said Danielle Ong, head of sales for East and Southeast Asia at MessageBird.

In April, we are going to kick off the series with a discussion on conversational marketing. When we think of such, chatbots are the first thing that comes to mind, but with this dedicated webinar, we are going to expound the conversation and bring a holistic view of the marketing strategy that is putting a premium on real-time two-way interaction between brands and consumers. 

Come the month of May, we’ll be shifting the spotlight to the overarching discussion on omnichannel journey mapping. Modern and contemporary CX is multifaceted and such dynamic breeds an equal multitude of operational points that is yearning to be optimised and addressed. Through this, we can check our current roadmaps against what has worked and hasn’t been working for others.

Ultimately, in June, we are going to culminate the series by mounting a discussion on the classic communication channel, that is email. We are going to see for ourselves how programmable emails have changed the game. On the receiving end of such tech, how can we ultimately adapt to and leverage its features to make consumers pay attention to us through their inboxes? In this conversation, we seek to provide answers.

Commented Joven Barceñas, CEO and founder of MARKETECH APAC, “We are thrilled to be collaborating with MessageBird on this one-of-a-kind opportunity to bring together CX leaders from Asia as speakers for our three-part webinar series. By providing a platform for learning from industry experts, we hope to address the need for marketers to deliver a seamless and personalised customer experience. Join us for one of our upcoming webinars and be a part of the conversation that is shaping the future of customer experience.”

Up to date, here are the confirmed speakers from the region that will be gracing the virtual stage to lead the webinar series on CX:

  • Gino Riola, Chief Marketing & Communications Officer, Allianz PNB Life
  • Jia Nina, Country Marketing Head, Malaysia, BigPay 
  • Ravi Shankar, Chief Marketing Officer, CARSOME
  • Bea Atienza, Impactful Brand Experience Lead, Colgate-Palmolive
  • Nancy Almasco, Marketing Director, FlowerStore.ph
  • Waikuan Wong, Head of Airlines Global Marketing, Malaysia Airlines
  • Merlvin Tan, Team Lead – APAC Sales, MessageBird
  • ‘Preety’ Maneerat Rattiwarakorn, Partner Manager, Business Messaging, APAC, Meta
  • Neha Bhasin, Director of Brand Communications, ZALORA Group

Do not miss out on Connecting the CX Dots in 2023. Take note of the following dates of each webinar to secure your spot in all three:

Click the links to head over to the official event landing pages and register. Sign up now to bring yourselves up to spread with the trailblazing pivots in CX.