Tag: platform

Paris, France — Ipsos has announced the launch of its new online market research platform Ipsos.Digital in key markets across the Asia Pacific. The company said the launch is part of its ongoing vision in delivering fast, high-quality data while simultaneously bringing the best of science, technology, and know-how to its clients.

The intuitive, self-service, end-to-end platform offers clients efficient access to Ipsos’s global research capabilities and insights. It provides access to Ipsos’ fully integrated online panels of consumers.

Ipsos has developed this proprietary platform to seamlessly provide clients with innovative technology and efficient professional expertise, providing as-needed access to its expert teams across the world.

The Ipsos.Digital platform contains a range of solutions such as FastFacts, its DIY research tool allowing users to build their own surveys. Clients can choose from more than 700 pre-defined category targets or create their own bespoke definitions. Other solutions include two Ipsos flagship tools: InnoTest, an innovation testing tool, Creative|Spark, and Creative|Spark Digital – a 24-hour turnaround creative assessment tool.

Commenting on the implications of the launch in a new market, Yang Kil, chief growth officer of Ipsos for Asia Pacific, said that Ipsos.Digital is a revolutionary step for them, with real-time, self-serve consumer research. Kil added that clients need to make faster decisions than ever to cope with rapid changes in consumer behaviour and Ipsos.Digital answers these needs.

“Its fast turnaround time, from set-up to delivery, ensures high data quality. It reflects our commitment to outstanding research quality and turning data into actionable insights. In an ever-growing DIY market, we bring a unique alternative that combines technology with state-of-the-art knowledge and applies our principles of ‘security, simplicity, speed and substance’,” Kil said.

Ipsos. Digital’s main benefits are its speed with the ability to access research responses within 24 hours; simplicity of use with DIY functions and the ability to access a research expert at any stage; security with time efficiencies without compromising quality, and substance of being able to design bespoke surveys or a specialised Ipsos solution.

Andrei Postoaca, CEO of Ipsos.Digital, commented, “The digitalisation of market research, like that of most industries, has risen significantly over the last few years. The global pandemic has accelerated this trend, making the ambitious vision of the democratisation of market research a reality. We are delighted to launch our digital platform in Asia, the power of Ipsos.Digital is its ability to streamline processes and enable clients to access insights in hours rather than days or weeks. Platform users can work on their own or obtain assistance from relevant Ipsos experts around the world.”

In February, JCDecaux partnered with research firm IPSOS to launch a customer feedback program called ‘JCDecaux VOICE’.

Hong Kong – Q-commerce platform foodpanda in Hong Kong has announced a partnership with buy now pay later platform Atome, to introduce Atome’s buy now pay later acceptance and payment flexibility to the Hong Kong market. 

Starting 14 March, foodpanda customers in Hong Kong can split purchases into three zero-interest deferred payments upon checkout. To pay, users must first download the Atome app and register before selecting Atome as a payment option at the checkout.

Ryan Lai, managing director at foodpanda Hong Kong, shared,  that both oth foodpanda and Atome are aligned in our mission of better serving the people of Hong Kong. 

“By adding the buy now pay later payment flexibility on our all-in-one quick commerce platform, it makes food and grocery shopping even more instant, affordable and convenient for foodpanda customers. The launch of this partnership is very timely, given COVID-19 restrictions and the economic impacts it brings, allowing Hong Kong residents to enjoy better financial flexibility while making food or grocery purchases safely from home.” 

Eric Yu, general manager at Atome Hong Kong, commented, “We are pleased to partner with foodpanda, Hong Kong’s leading on-demand delivery platform. foodpanda customers can now enjoy a flexible, transparent and seamless shopping and payment experience by checking out with Atome. This will make it even more convenient and affordable to Hong Kong residents to eat and shop for food and groceries safely, and from the comfort of their own home.”

To commemorate the launch of the partnership and to encourage Hong Kong residents to eat and shop safely from home during the COVID-19 crisis, all foodpanda customers can redeem a one-time HK$50 foodpanda voucher when they check out with Atome’s minimum spend of HK$350 for existing customers and HK$250 for new customers.

New York – DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced a partnership with Comscore, Inc., a partner for planning, transacting and evaluating media across platforms to develop an integrated media quality verification and audience measurement solution to help advertisers to seamlessly measure the impact of their full media plan.

The new measurement solution will combine data from the DV Authentic Ad, a proprietary, MRC-accredited metric that verifies ads are fully viewed, by a real person, in a brand-suitable environment within the intended geography, with Comscore Campaign Ratings, Comscore’s cross-platform audience measurement solution. 

With the combination of the power of DV Authentic Ad™ and Comscore’s 15 years of measuring audiences across screens, the joint solution aims to allow advertisers to view campaign results across platforms, knowing the audiences were free of invalid traffic, delivered in-view and to the right geography and brand environment.

Mark Zagorski, CEO of DoubleVerify, shared, “Measuring advertising reach is increasingly confronted by questions of veracity in the digital world.” 

Zagorski added, “Digital fraud, conflicted verification solutions and growing identifier friction are challenging traditional measurement. In partnering with Comscore, we are addressing the issue head-on – developing an industry-first measurement solution that combines media quality verification data with audience data to help advertisers maximize campaign performance and drive real business outcomes.”

Meanwhile, Bill Livek, CEO of Comscore, commented, “The industry is simultaneously facing three key megatrends: the search for more accurate deduplicated audience measurement, the mainstream emergence of streaming, and evolving privacy standards.”

He added, “By partnering with DoubleVerify and pairing Comscore Campaign Ratings with their media quality verification data, we can better support the industry with this unique product, and help brands and agencies maximize media quality and performance within their campaigns.”

DV and Comscore plan to launch the joint offering as early as the second quarter of 2022 for a select group of customers.

Singapore – Omni-channel retail software company ETP Group has announced the launching of its cloud-native e-commerce management platform, Ordazzle. Ordazzle is based on a microservices architecture that enables e-commerce and omni-channel businesses to reach their full potential.

Ordazzle is made up of six interconnected components, namely: Product Information Management, Smart Order Management, Inventory Management, Logistics Management, Marketplace Management, and API Management. Using these modules, Ordazzle synchronises with a multitude of marketplaces, web stores, and logistics providers, allowing it to intelligently manage any size e-commerce business. 

Ordazzle also assists in the management of new products and catalogues by providing flexible attributes, images, videos, inventory, promotions, and price updates. Handling many nodes across countries and allocating and routing orders to the right nodes, Ordazzle ensures that the right products reach the right customers at the right time & cost.

Neev Ahuja, director of sales & marketing at Ordazzle, shared, “Ordazzle is the result of an exhaustive domain experience of ETP that stems from the successful execution of over 500 enterprise software projects across 35,000+ stores for 300+ brands in last three decades.” 

Ahuja added, “As the retail environment is digitally transformed, we are seeing an increasing need to centrally manage and unify retail’s digital and physical presence while driving efficiency and reducing efforts and costs. Ordazzle addresses this need inherently and helps redefine the e-commerce management experience.”

Veer Ahuja, director – solution architecture at Ordazzle, commented, “Ordazzle helps e-commerce brands and businesses to make data-driven decisions to fulfil orders, make consistent product information available, manage stocks, and drive promotions accurately and effectively.” 

He added, “With Ordazzle’s industry-best multi-platform integration, e-commerce businesses can streamline their complex workflows across their e-commerce channels in real-time, sync inventory, manage logistics, and more importantly, and meet all the SLAs to elevate their e-commerce management, all from one platform.”

Singapore — AnyMind Group, an end-to-end commerce enablement company that started in 2016, has announced the public launch of its conversational commerce platform, AnyChat. The tool is optimised to help businesses digitise online CX and CS which was limited traditionally to retail assistants in brick-and-mortar retail stores.

Presently, AnyChat provides e-commerce and direct-to-consumer (D2C) businesses with a platform to easily manage and execute real-time chat conversations across chat apps, facilitate purchases, and design chat flows for end customers. This will allow AnyChat users to design and trigger automated end-user notifications and messages for purchase confirmation, product delivery, offers and discounts on products, and more, by tapping on customer and purchase information from e-commerce platforms. When integrated, these components intend to replicate the support that shoppers experience from an actual retail store assistant.

In addition to these features, the platform also supports the storage, analysis and utilisation of conversation data for chat flow and conversion optimization, and will be connected with other AnyMind Group platforms such as the company’s logistics management and marketing platforms. AnyChat is currently integrated with LINE, with plans to subsequently be connected with other chat and e-commerce platforms.

Kosuke Sogo, CEO and co-founder of AnyMind Group, commented on the launch of AnyChat, saying, “Over the years, we’ve constantly expanded the depth and breadth of our products across the spectrum of commerce, from cloud manufacturing and e-commerce enablement to marketing, logistics management, and publisher and creator monetization. AnyChat further expands our capabilities in driving our purpose to make it exciting for everyone to do business, enabling greater efficiency and effectiveness for online commerce.”

The company has started delivering AnyChat on select brands from its ‘D2C for Influencers’ program in Japan and Thailand, and will subsequently launch the platform across its various markets to both influencer D2C brands and enterprise D2C brands.

AnyMind Group is currently operating out of 13 markets across Southeast Asia, East Asia, India and the Middle East and focuses on two business areas termed ‘Brand Commerce’ and ‘Partner Growth’.

New York, USA – NBCUniversal, a popular global media and technology company, has unveiled a new partnership with Anzu.io, an in-game advertising platform to further enrich NBCUniversal’s capabilities in growing entertainment areas like gaming and esports. 

NBCUniversal enlists the strategic partnership with Anzu as a global sales partner and the exclusive third-party seller in the US and UK. Now, NBCUniversal’s clients will be able to run non-intrusive, in-game ads across Anzu’s cross-platform gaming inventory— which spans mobile, PC and consoles—and use interactive, data-driven, contextual, and programmatic in-game advertising solutions, all with the high standards of privacy and brand safety they’ve come to expect from NBCUniversal’s One Platform.

Moreover, partners will also have access to Anzu’s full suite of leading adtech integrations as well as its robust measurement—including ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection—powered by Anzu’s partnerships with trusted industry leaders like Moat, Comscore, Human, Lumen, and Kochava.

Krishan Bhatia, president & chief business officer of NBCUniversal, shared, “NBCUniversal continues to reach consumers at scale on any platform and on every screen. In addition to streaming, gaming is one of the fastest growing ways to reach young audiences.” 

“This partnership with Anzu will allow our marketers to engage with an audience of over three billion gamers worldwide, and we’re only getting started,” Bhatia added.

As part of the deal, Anzu will be able to access the power of NBCUniversal’s One Platform, including its client and agency relationships, and marketing teams. Meanwhile, Anzu’s cross-platform ad monetization solution will help game developers generate significant revenue while respecting their players and adding to the overall gaming experience.

Itamar Benedy, co-founder & ceo of Anzu, commented, “We’re excited to bring our best-in-class tech and exclusive inventory to one of the world’s leading ad sales teams. This new partnership means more brands and agencies will be able to take advantage of our solution to reach an engaged and untapped audience within the world’s most popular titles while preserving the gamer experience. We also believe, over the next few years, most Fortune 500 brands will incorporate gaming into their ad strategies and the partnership with NBCUniversal brings us a step closer to this becoming a reality.”

This latest partnership announcement comes in the run up to NBCUniversal’s tech developer conference, ONE22 taking place on March 22nd, where the company is expected to announce its latest capabilities and partnerships in the data, technology, and measurement space.

Indonesia – The capacity of Thai commercials to tug at heartstrings in one moment and make viewers laugh out loud the next is what makes the advertising so unique. Many of them are tickling the funny bones not only of the locals, but also to the people of the region’s neighbouring countries. 

Thai advertisements have established the industry benchmark for a successful ad in markets such as Indonesia, giving over-the-top, passionate, and outright humorous content that is only semi-aligned with any specific product.

This encouraged LinkAja, one of Indonesia’s most popular e-wallet apps, to produce communications that challenge said benchmark and galvanise Indonesians to be proud of what they can achieve with a little inspiration from their northern neighbours.

Rizky Wisnu, head creative of LinkAja, commented, “Indonesians tend to look to the outside world to gauge our successes, but we wanted to change that mindset. We wanted to make ourselves proud of what we have achieved, showcasing our technological capabilities matching and, in some cases, surpassing other super-apps in the region. The same should be said for our communications work.”

Teaming up with TJT Creative Lab (Tang Jai Tham), he added, “Their creative portfolio showcases the experience in engaging audiences from across the region. And we wanted to work with a team that could bring this to the table – their understanding and appreciation of cultural nuances was ideal for what we were looking for.”

Keeping the execution Thai in spirit, the films were shot in Bangkok with a full suite of Thai talent, crew from Vanilla Films, a sister company of Mum Films of Suthon Petchsuwan and directed by TJT’s very own Creative Director, ApiwatPattalarungkhan.

Irvine Prisilia, creative director of TJT Creative Lab, explained the approach, “As an Indonesian, living in Bangkok for the past 12 years, you learn to appreciate both cultures and how it impacts our lives. Therefore, whilst we wanted to deliver on LinkAja’s message – encouraging Indonesians to stand proud we saw an opportunity to break through the cluster. So, for their new campaign #Apa2Bisa (#EverythingCanDo) we leveraged the Thai methodology but celebrated the Indonesians.”

Prisilia added, “The success of this film proves once again that collaborations are both borderless and limitless, especially when you’ve got amazing clients like the team at LinkAja that appreciates and understands the creative process.”

Singapore — Gobble, a social food ordering platform, has announced raising US$1.3m in a seed round co-led by BEENEXT and Flash Ventures. Notable angel investors who have backed Gobble in this round include Warren Tseng, former RGM, Uber APAC, Siddharth Shanker, former General Manager at Deliveroo Singapore, and Abhishek Sahay, regional director of foodpanda.

Gobble will use the funds to launch its platform across colleges, expand its tech and product team to scale, as well as improve the value proposition for restaurant partners. The platform was founded in 2021 by Ashwin Purushottam, founder and CEO, and Domenico Tan, co-founder and COO, who previously held extensive experiences working with companies such as Deliveroo, Foodpanda and Travis Kalanik’s CloudKitchens prior to founding Gobble.

In a survey conducted by the Gobble team among about 100 students from NTU, NUS and SMU, it was found that 96% already gift food to friends. With the social-food ordering market expected to grow to $4.5 billion in Southeast Asia by 2025, Gobble is the only player that focuses on group-based social ordering.

With that data, Gobble is setting its focus on redefining social interactions for food ordering, making it more collective and fun. Gobble has three distinct features — One, ‘Food Feed’ lets people view and order what their friends ordered instead of scrolling endlessly through delivery apps. Second, one can gift food to anyone with a cheeky message. Finally, students can create a ‘Gobble Party’ and invite their friends to group-buy discounted meals.

Ashwin Purushottam, founder and CEO of Gobble, shared the company’s vision, saying, “Through Gobble, we are building APAC’s first social food ordering platform built around food and friends. We not only benefit the end-users but also our restaurant partners through group orders.’’

Dirk van Quaquebeke, the managing partner at BEENEXT, commented, “Gobble is addressing a unique market opportunity. By using highly scalable technology, Gobble will bring millions together through food. We are thrilled to partner with the team on their journey to grow and expand to new markets.”

Lorenzo Franzi, founding partner of Flash Ventures, added, “The team is bringing a very human and local angle to food ordering and gifting while offering a completely new experience compared to the existing food platforms. We are excited about the strong team with deep experience, and are impressed by their early execution.”

Manila, Philippines – Last August, Thailand-headquartered tech company True Digital Group (TDG) launched its entertainment platform TrueID in the Philippines which offered free curated content, and since then, its content lineup has grown to include originally produced shows featuring famous Filipino vloggers and celebrities. 

During its pilot launch, the platform’s roster of shows included those licensed from leading local broadcast networks GMA and Cignal, and now, TDG in the Philippines announced that a fresh lineup is slated for users from both social media and TV personalities such as TikToker and dancer AC Bonifacio, former “housemate” in reality TV show Pinoy Big Brother and vlogger Baninay Bautista, and social media influencer and content creator Kimpoy Feliciano. 

In the past week, AC has already premiered her Style Must-Haves vlog on TrueID. AC started to grow her name in the country when she won the local TV dance competition “Dance Kids” in 2016. TDG said she is also set to premiere more videos on the platform having been signed on as a TrueID Ambassador.

Meanwhile, Baninay and Kimpoy are also slated to premiere their videos on TrueID in the coming weeks. Both personalities will be publishing their daily life vlogs on the platform giving their fans a chance to see more of them on the web.

Filipino social media personalities Baninay Bautista and Kimpoy Feliciano.

TDG said the three social media personalities are only the beginning of what’s to come on TrueID Philippines. 28 Squared Studios, a digital studio owned by another TrueID Ambassador, Philippines-based Chinese model and host Richard Juan, is set to bring in more video content from celebrities and influencers as well as originally-produced content, including a show with Miss World 2013 Megan Young, as revealed on its Instagram.

Richard Juan Megan Young
28squaredstudios’ announcement on Richard Juan and Megan Young’s show.

Other well-known Filipino personalities are expected to premiere their content on the platform soon. This includes lifestyle content creator Erwan Heussaff, actor Enrique Gil, and singer Jinho Bae.

“The vision here is that all Filipino Creators would be creating content not only for TrueID Philippines but also for TrueID Vietnam, Indonesia, Thailand. That is what’s exciting about this,” said Dindo Marzan, managing director for True Digital Philippines, Inc.

Jakarta, Indonesia – Tech giant Microsoft and Indonesian e-commerce platform Bukalapak have announced a new strategic partnership to reshape the e-commerce scene in the country.

Within the parameters of the partnership, Microsoft will invest for Bukalapak, while the local e-commerce platform will make sure it will use Microsoft Azure as its preferred cloud platform. Furthermore, the recently-forged partnership would also mean solving the digital gap in the country and training Bukalapak merchants and employees for much-needed digital skills in the e-commerce scene.

The partnership agreement, attended by Haris-Izmee, President Director of Microsoft Indonesia (center) and Rachmat Kaimuddin, CEO of Bukalapak (right). The agreeement is witnessed virtually also by Jean-Philippe Courtois, Executive Vice President and President, Microsoft Global Sales, Marketing and Operations (background left). (Photo Courtesy of Microsoft News)

“This partnership signals a deep collaboration with Microsoft on an array of technology projects that will transform the technology-driven commerce solutions and operations solution and operations in Indonesia,” said Rachmat Kaimuddin, CEO of Bukalapak. 

Haris Izmee, President Director of Microsoft Indonesia also commented, “Through this partnership, merchants and consumers will have more efficient and reliable buying and selling experiences, which in turn, creates business resilience and helps accelerate growth in the Indonesian digital economy.”

The recent partnership is in line with Bukalapak’s mission of broadening Indonesia’s awareness of the digital world by providing services such as financial services, payment options, and credit services.